North Indian rights of South Indian film director SS Rajamouli’s film ‘RRR’ have been sold at a record-breaking price. According to media reports, Rajamouli’s film has been bought by North Indian Theatrical Rights pan India for Rs 140 crore. With this deal, the total pre-release business of ‘RRR’ has reached an estimated Rs 900 crores.
‘RRR’ has topped the pre-release business by beating ‘Bahubali’. Rajamouli’s ‘Bahubali 2’ had an all-time record business of around Rs 500 crore before its release. RRR’s theatrical rights have been sold for a total of Rs 570 crore worldwide. The film has earned Rs 890 crore through electronic, satellite, and digital rights.
According to media reports, Jayantilal Gada of pan India has also purchased North Indian theatrical, electronic, satellite, and digital rights in all the languages of the film (Telugu, Tamil, Hindi, Malayalam, and Kannada). The film is scheduled to release in theaters on 13 October. The film stars Junior NTR, Ramcharan Teja, Ajay Devgan, and Alia Bhatt.
In simple terms, RRR has to be the biggest hit of Indian cinema for the distributors to recover their investment and surpass the figures of Bahubali: The Conclusions all across the world.
Will ‘RRR’ break records in earnings?
It is now to see how ‘RRR’ performs at the box office. The makers hope that this film will break all the records of ‘Bahubali 2’ in the history of Indian cinema. With a box office collection of Rs 1810 crore, ‘Baahubali 2’ has become the highest-grossing film in the history of Indian cinema.
The pre-release business of RRR –
- Andhra Pradesh: Rs 165 crore
- North Indian: Rs 140 crore
- Nizam: Rs 75 crore
- Tamil Nadu: Rs 48 crore
- Karnataka: Rs 45 crore
- Kerala: Rs 15 crore
- Overseas: Rs 70 crores
(A) Total theatrical rights: Rs 570 crore
(B) Digital Rights (All Languages): Rs 170 crores
(C) Satellite Rights (All Languages): Rs 130 crores
Total Revenue (A + B + C + D) : Rs 890 crore
The film has formed a new record, which might not be affected by any other film in the years to come, and it might take different SS Rajamouli films to break the pre-set records in terms of the business earlier to the release. It would be exciting to see how the film fares at the BO and what the revenues are for the stakeholders, as the figures are enormous and it’s very essential for the film to have good content to create all-time records. In simple words, RRR has to be the biggest hit of Indian cinema for the distributors to recover their investment and surpass the figures of Bahubali.