Samsung Galaxy S25 Ultra Fuses AI and Fashion at the 2025 Met Gala
At the 2025 Met Gala, Samsung made a bold entrance not just as a tech brand but as a creative enabler, merging AI innovation with high fashion through its latest flagship, the Galaxy S25 Ultra. The event highlighted how Galaxy AI tools aren’t just for productivity—they’re fast becoming essential in the world of design, creativity, and storytelling.
Galaxy AI Atelier powers LaQuan Smith’s Met Gala vision
In a standout collaboration, designer LaQuan Smith partnered with Samsung’s Galaxy AI Atelier, a newly introduced AI-powered creative studio, to craft his looks for the Met Gala.
- LaQuan tapped into the AI capabilities of the Galaxy S25 Ultra to streamline his entire creative process—from early-stage moodboarding and research to design sketching and finalizing garment details.
- AI tools like Circle to Search and Smart Select simplified fabric research and vendor coordination, speeding up design choices and logistical planning.
These features helped turn the S25 Ultra into a true fashion design assistant, integrated into both creative and operational workflows.
S Pen and Galaxy Notes fuel on-the-go design
The Galaxy S25 Ultra’s built-in S Pen and Notes app played a crucial role in LaQuan’s pre-Gala process.
- With the ability to sketch instantly, annotate images, and jot down spontaneous ideas, the phone became a portable sketchpad and ideation tool.
- These tools were used to refine and lock in designs leading up to the Met Gala, aligning technology closely with high fashion artistry.
The device helped bridge the gap between digital utility and physical design, offering a flexible canvas for real-time creativity.
New Galaxy AI features spark inspiration
Samsung’s latest Galaxy AI tools served as creative fuel during the design phase, offering both functional and imaginative support.
- Sketch to Image allowed designers to transform rough drawings into more polished visuals using AI-assisted rendering.
- Gallery Search made it simple to locate past designs, fabric references, or inspiration images from vast photo libraries.
- Audio Eraser, ideal for removing background noise, helped facilitate clean, collaborative communication during virtual design meetings.
- The AI Brief feature assisted in summarizing ideas and proposals, improving design pitches and internal presentations.
Together, these AI features turned the Galaxy S25 Ultra into a fully integrated design workstation that supported fashion production from concept to execution.
Red carpet moments and Met Gala immersion
On the big night, the Galaxy S25 Ultra was used to capture key fashion moments, including red carpet entrances and exclusive behind-the-scenes glimpses.
- Its advanced camera system made it ideal for capturing high-resolution event coverage, while its AI-enhanced editing features allowed instant social sharing.
- Meanwhile, the Galaxy Ring, Samsung’s wearable tech, became part of the Costume Institute’s exhibition, showing off the intersection of wearable innovation and cultural relevance.
These tools demonstrated that Samsung isn’t just watching the fashion world—it’s actively participating in it.
Post-Gala celebration and influencer engagement
Samsung extended its presence beyond the main event with a post-Met Gala house party hosted by LaQuan Smith, where the brand spotlighted its Galaxy AI ecosystem.
- Attendees explored hands-on demos of the Galaxy AI features, experiencing firsthand how tech and creativity converge.
- Notable figures like Flaujae Johnson—hip-hop artist, basketball star, and Team Galaxy member—used the Galaxy S25 Ultra to livestream exclusive content, offering fans real-time access to Gala experiences.
This marked a shift in how fashion events are shared, giving audiences an AI-enhanced, mobile-first look into elite moments.
