TikTok has launched a new standalone app in the United States aimed at major cultural events, beginning with the 2026 FIFA World Cup.
The app, called TikTok Pro Events, was announced Wednesday.
It is designed to give users a dedicated space to follow large-scale events, interact with fans and discover creator content.
Features for fans
Users can:
- Explore trending videos.
- Access curated creator feeds.
- Engage with other fans.
The app is available to users aged 18 and older.
Participants can earn Stars by completing activities such as:
- Searching for trending hashtags.
- Visiting the FIFA World Cup hub.
- Sharing content.
Stars can be redeemed for several rewards.
Those include:
- Official FIFA World Cup merchandise.
- Coupons for TikTok Shop.
- The ability to direct TikTok-funded charitable donations through a partnership with Feeding America.
New platform for creators and advertisers
By launching a separate app, TikTok is creating another destination for users outside its main platform.
The move also gives advertisers and creators access to audiences centered around specific events.
TikTok said the initiative could support revenue opportunities through:
- Sponsorships.
- Partnerships.
- Creator marketing.
- Advertising.
FIFA World Cup hub
Users can also access World Cup content inside the main TikTok app by searching for “FIFA World Cup.”
The hubs are powered by TikTok GamePlan, a set of tools designed to help sports organizations and broadcasters improve audience engagement.
The hubs feature:
- Videos.
- Creators.
- Highlights from broadcasters.
TikTok Pro Events is available through:
- Apple’s App Store.
- Google Play Store.
Expansion beyond entertainment
TikTok has increasingly expanded beyond its roots as a social media and entertainment platform.
Its latest move follows the launch of TikTok GO, which allows users to discover and book:
- Hotels.
- Attractions.
- Experiences.
The service is designed to turn travel recommendations found in videos into bookings without requiring users to visit third-party websites.
TL;DR:
TikTok has launched TikTok Pro Events, a separate app focused on major cultural moments such as the FIFA World Cup. Users can watch videos, interact with fans and earn rewards through activities tied to the tournament.
AI summary:
- TikTok launched the TikTok Pro Events app in the U.S.
- The app focuses on events such as the 2026 FIFA World Cup.
- Users can earn Stars and redeem them for rewards.
- FIFA World Cup hubs remain available inside the main TikTok app.
- TikTok continues expanding beyond traditional social media.
