From smart cities to connected homes, Samsung’s IMC 2025 showcase highlights AI-powered innovations across its entire ecosystem.
Samsung Doubles Down on AI at India’s Premier Mobile Tech Event
At the India Mobile Congress (IMC) 2025, currently underway in New Delhi, Samsung made a bold statement about its future direction with the unveiling of its ‘AI for All’ strategy. This aligns closely with the event’s central theme: ‘Innovation to Transform’.
- The company showcased how AI is being embedded across its wide-ranging product ecosystem—from smartphones and wearables to home appliances and smart networks.
- The showcase reaffirmed Samsung’s growing focus on AI-driven user experiences and ecosystem integration in the Indian market.
Five Zones, One AI-Connected Future
Samsung’s massive booth at IMC 2025 was divided into five immersive zones, each highlighting a unique domain of AI innovation:
1. AI for Education
- Samsung demonstrated AI-enabled smart screens for students and teachers.
- These tools are designed to personalize learning, streamline classroom management, and make digital education more interactive.
2. Command Center for Smart Cities
- Showcased how AI-powered, connected devices—secured by Samsung Knox—can serve as the backbone of urban environments.
- Includes smart infrastructure solutions that power energy-efficient buildings, transport, and utilities.
3. Galaxy AI Zone
- Samsung highlighted Galaxy AI features integrated into its latest smartphones and wearables.
- Devices on display included:
- Galaxy S25 Ultra
- Galaxy Z Flip 7
- Galaxy Z Fold 7
- Galaxy Buds 3 Pro
- Galaxy Watch 7
- Galaxy AI tools focus on productivity, personalization, and device management, enabling users to navigate their digital lives more intuitively.
4. Samsung Network
- Presented its 5G solutions enhanced by AI, aimed at improving network performance and reliability.
- These tools help telecom operators deliver ultra-fast, secure, and scalable data services.
5. SmartThings Ecosystem
- Demonstrated connected living through SmartThings-enabled home appliances, TVs, and energy monitors.
- Consumers can control and monitor their entire ecosystem from a single interface, making everyday life smarter and more sustainable.
A High-Profile Presence
Samsung’s booth attracted top dignitaries, including several Union and State Ministers, underlining the significance of Samsung’s role in India’s tech-driven growth story.
- Guests were welcomed by JB Park, President & CEO of Samsung Southwest Asia, who reiterated the company’s commitment to AI-led innovation in India.
Why This Matters
Samsung’s IMC 2025 presentation underscores its intent to go beyond devices and become a leading enabler of digital ecosystems.
- India, with its massive and growing tech consumer base, is central to Samsung’s AI expansion strategy.
- By showcasing everything from AI education tools to smart homes and 5G networks, Samsung is presenting itself as a holistic technology provider, not just a hardware brand.
