When Fortnite, a video game created by Epic Games , was released on the market, it became a favorite game of children all over the world. Lego has inspired millions of children to build cars, houses, castles, and spaceships in the real world with its building blocks for the past 90 years.
Both companies have something in common: they target children as their target audience.
Now Epic Games, the creator of Fortnite, and Lego have teamed up to create a metaverse for children that provides them with a safe and fun environment. Through a release, Niels B Christiansen , CEO of The Lego Group, commented: “Children enjoy playing in both digital and physical worlds and move seamlessly between the two. We believe that there is great potential for them to develop lifelong skills such as creativity, collaboration and communication through digital experiences. But we have the responsibility that these are safe, inspiring and beneficial for all. Just as we have protected children’s rights to safe physical play for generations, we are committed to doing the same for digital play.”
Metaverse is a new and, in many ways, unknown concept. In the digital world, it will transform the way we interact and communicate. It is fascinating, but we also know that it will pose significant cybersecurity risks. Typically, children are the most vulnerable to threats in a digital environment, and Epic Games and Fortnite aim to build an environment that ensures the safety of children by following three principles: protecting their right t
- Protectingoritizing safety and wellness,.
- Turningng their privacy at all times, and gi.
- Safeguardings that allow them to stay i.
- Empoweringcompanies have worked on ways to keep children safe in the past. Lego
as been working with UNICEF since 2015 to help companies create environments where children’s rights are respected. Epic Games, meanwhile, acquired SuperAwesome in 2020, a platform whose mission is to provide safe digital experiences for users under the age of 16.
Although details about this new metaverse are scarce, initiatives like this should be commended. While we are all interested in digital development and virtual worlds, the safety of users (especially the smallest) must always be a priority.