Samsung teams up with Niantic to bring exclusive Pokémon Go experiences, tournaments, and Galaxy S25 FE promotions to Brazil Game Show
Pokémon Go Takes Center Stage at BGS 2025
Nearly a decade since its launch, Pokémon Go is making a high-profile comeback—this time through a special collaboration between Samsung and Niantic at Brazil Game Show (BGS) 2025.
Running from October 9–12 at the Anhembi District, Samsung’s 1,000-square-meter booth offers a vibrant Pokémon-themed experience designed to reignite the excitement for players both old and new.
What’s Happening at the Samsung Booth?
Samsung is going all-in to make Pokémon Go one of the headline attractions at its booth:
- Special Pokémon Go tournaments with influencers
- Interactive photo ops in Pokémon-themed zones powered by the Galaxy S25 FE
- Exclusive giveaways including:
- PokeCoins
- In-game event tickets
- Redeemable Galaxy Store coupons
These experiences are designed to showcase the performance and camera features of the new Galaxy S25 FE, while keeping the Pokémon spirit alive.
Enhanced In-Game Experience for Trainers
Inside Samsung’s gaming area at BGS, players will enjoy in-game benefits and exclusive spawns, including:
- A wider variety of Pokémon, available only within Samsung’s booth
- Special hat-wearing Pokémon themed for the event
- Increased chances to trigger Capture Assist with your Buddy Pokémon
- Opportunities to win memorabilia, like Ditto stickers and other fun surprises
This adds a layer of exclusivity that’s hard to pass up for dedicated trainers.
A Nostalgic Yet Evolving Experience
When it launched in 2016, Pokémon Go became a global phenomenon, encouraging millions to step outside and explore their surroundings through augmented reality.
Though it’s no longer the cultural juggernaut it once was, Pokémon Go maintains a loyal, active community, and events like BGS serve as a reminder of its enduring appeal—especially when enhanced with partnerships like this one.
Samsung’s booth at BGS 2025 bridges nostalgia with innovation, offering both fans of the game and Galaxy devices a reason to participate.
