European Commission Dismisses Apple’s Concerns Over the Digital Markets Act, Emphasizing Consumer Protection and Fair Competition
EU Stands Ground: No Repeal of the DMA
The European Commission (EC) has firmly stated it has “absolutely no intention” of repealing the Digital Markets Act (DMA), despite strong opposition from Apple, which claims the law compromises user experience and security for iPhone users in the EU.
- The DMA is a sweeping regulatory framework designed to curb anti-competitive practices by Big Tech.
- It focuses on increasing interoperability, consumer choice, and fairness for third-party developers.
Apple’s Objections: Privacy, Security & Feature Delays
In its recent statement, Apple argued that the DMA threatens the privacy and safety of its European users. It also claimed that compliance with the new rules has delayed several key features, including:
- Live Translation
- iPhone Mirroring
- Visited Places and Preferred Routes in Apple Maps
Apple further called on the EC to reconsider its enforcement methods, suggesting that an independent European agency be appointed to assess the law’s impact on consumers.
EU Response: Security and Privacy Still Up to Apple
Thomas Regnier, EU digital affairs spokesperson, dismissed Apple’s claims, stating:
“There is nothing in the DMA that requires companies to lower their privacy standards or security standards.”
He noted that Apple has contested nearly every aspect of the DMA since it came into effect. However, the EC is clear that enforcement remains its prerogative, not something to be outsourced to a third-party agency.
Apple’s Regulatory History in the EU
Apple’s relationship with EU regulators has become increasingly tense:
- €500 million fine: For preventing developers from informing users about alternative purchasing options outside the App Store. Apple is currently appealing the fine.
- June 2025: Apple challenged interoperability rules under the DMA, which require it to ensure features like iPhone Mirroring work with third-party accessories (e.g., non-Apple smartwatches or headphones).
The DMA aims to break ecosystem lock-ins—something Apple has long been criticized for.
What Is the Digital Markets Act (DMA)?
The Digital Markets Act is part of the EU’s aggressive approach to regulate “gatekeeper” tech companies such as Apple, Google, Meta, Amazon, and Microsoft. Key elements include:
- Prohibiting self-preferencing of a company’s own apps/services
- Mandating interoperability between platforms and third-party tools
- Increasing transparency in app marketplaces
- Ensuring users can easily switch between platforms
The law officially came into force in 2023, with enforcement starting in 2024–2025.
Looking Ahead: More Legal Battles Likely
While Apple continues to push back legally and rhetorically, the EU shows no signs of backing down. With ongoing investigations, appeals, and potential additional fines, the DMA is set to reshape the European digital ecosystem, with Apple reluctantly adjusting to its new regulatory reality.
- Global tech firms are watching closely as Europe sets a precedent.
- Apple may be forced to change business models in the EU, or risk more penalties.
