The resale app’s latest feature taps into Gen Z’s love for mood boards and styled looks—boosting seller visibility and user creativity.
A New Way to Style on Depop
Depop, the popular fashion resale app, is giving its users a new way to express their styling creativity. This week, the company launched “Outfits,” a fashion collaging tool designed to help users curate, customize, and share mood board-style looks directly within the app.
- The feature mimics the aesthetics of Pinterest mood boards and Instagram story edits, two formats beloved by Gen Z fashion enthusiasts.
- It allows users to piece together items into stylish outfits, helping buyers visualize how products can be worn or layered.
With resale culture booming and the demand for shoppable inspiration rising, Depop’s new tool is both aesthetic-forward and commerce-savvy.
How It Works
Using Outfits is straightforward and intuitive:
- Select an item in your shop or feed.
- Tap the scissors icon on the right side of the screen.
- Add a custom background, resize or reposition the items, and use templates to create a balanced layout.
- Save or share the final collage with followers or on social platforms like Pinterest and Instagram.
Depop also integrates shoppable links into each collage. If a featured item sells out, the platform automatically recommends similar products, keeping potential buyers engaged and sellers visible.
A Win for Sellers and Creators
For sellers, this feature is more than just a fun add-on—it’s a sales enhancer:
- They can highlight listings in styled looks, increasing the likelihood of conversion.
- It’s a powerful visual merchandising tool that turns simple listings into engaging fashion moments.
- The collages are static images, making them easy to repurpose for marketing outside of Depop.
This reflects a larger trend in e-commerce: content-driven shopping, where styling and storytelling drive consumer behavior—especially among Gen Z buyers who prefer expressive, curated online experiences.
Riding the Gen Z Visual Wave
The rise of collage-style content has been particularly notable on platforms like Pinterest and TikTok.
- Pinterest’s own collage tool Shuffles became a hit in 2022 and was later folded into the main app due to its popularity.
- These tools cater to a generation that loves to mix fashion, photography, and digital design—often in aesthetic-driven layouts with a DIY edge.
Depop’s Outfits feature clearly takes a page from this trend, further blurring the line between creator and consumer.
Depop’s Growth Trajectory
The release of Outfits follows a strong quarter for Depop’s business:
- Parent company Etsy reported a 34.7% YoY increase in Depop’s Gross Merchandise Sales (GMS) in Q2 2025 (currency-neutral).
- This momentum positions Depop for a $1 billion GMS run rate—a milestone signaling robust growth.
- In contrast, rival Mercari posted $728 million in GMV in Q4 2024, highlighting Depop’s competitive edge in the fashion-forward resale market.
As competition heats up, features like Outfits give Depop a unique hook—combining community, creativity, and commerce.
