The nine-month-old Bengaluru startup hits $100M valuation after $25M Series B, betting on rapid on-demand domestic services
India’s vast domestic help market, still dominated by informal hiring networks, is attracting serious venture capital.
Bengaluru-based startup Pronto announced a $25 million Series B round led by Epiq Capital, pushing its valuation to $100 million—a dramatic leap for a company that launched just nine months ago.
The jump is striking even by startup standards. Pronto’s valuation has climbed from $12.5 million in May to $45 million in August 2025, before crossing the $100 million mark this week.
Existing investors Glade Brook Capital, General Catalyst, and Bain Capital Ventures joined the round, bringing total funding raised to roughly $40 million.
Turning Informal House Help Into an On-Demand Service
Pronto’s model targets a deeply fragmented market: household chores traditionally arranged through word-of-mouth.
The platform offers structured, quick-turn services such as:
- Sweeping and mopping
- Utensil cleaning
- General household chores
Workers—called “Pros”—are trained and background verified before joining the platform.
Pronto promises dispatch within about 10 minutes in several micromarkets, positioning the service closer to quick commerce logistics than traditional home-service marketplaces.
Think of it as “Uber for household chores”—but built around predictable shifts rather than gig-style randomness.
Rapid Growth in Bookings and Cities
Pronto’s traction has accelerated quickly.
Founder Anjali Sardana said the platform now processes 18,000 bookings per day, up from around 1,000 daily bookings last year.
Other signals point to strong repeat usage:
- Median time between first and second booking: two days
- Top 10% of users place nine or more orders per month
- Target: 70,000 daily bookings by June
Geographic expansion has been equally aggressive.
In the past seven months, Pronto grew from:
- 1 city → 10 cities
- 5 micromarkets → 150+ micromarkets
Major hubs include Delhi NCR, Bengaluru, and Mumbai, with the National Capital Region generating about half of all bookings.
A $56 Billion Market—Mostly Offline
The opportunity lies in sheer scale.
According to Redseer Strategy Consultants, India’s home services market was worth ₹5,100–₹5,210 billion ($56–$57 billion) in FY2025.
Yet digital penetration remains tiny.
- Online transactions represent less than 1% of total market value
- Tens of millions of households still rely on offline arrangements
Sardana believes digital platforms have barely scratched the surface.
“99.99% of this market is still completely offline,” she said.
But momentum is building. The online segment is projected to grow at a 18–22% CAGR through FY2030, driven by urbanization and rising demand for reliable services.
Building a Workforce at Scale
Pronto’s supply side is expanding alongside demand.
The company currently works with 4,500 active professionals, about 99% of whom are women.
Typical earnings for workers completing about 20 shifts per month range between:
- ₹23,000–₹25,000 ($251–$273) monthly
Retention remains relatively strong, with over 70% monthly worker retention, though Sardana says demand still outpaces onboarding.
Bookings are growing about 20% week over week.
Unit Economics and Expansion Plans
The startup is still investing heavily in growth.
Pronto has burned roughly $8 million so far and now has about two years of runway after the new funding.
Some of its earliest markets—particularly Gurugram micromarkets—are already seeing positive contribution margins, Sardana said.
The new capital will fund:
- Recruiting more professionals
- Expanding into additional cities
- Testing new service categories
Pilot offerings include cooking, car washing, and dog walking, while the company is also exploring salon services.
Despite the experimentation, core chores remain the platform’s biggest driver.
Competition Heats Up
Pronto isn’t alone in trying to digitize household labor.
Key competitors include:
- Snabbit, which raised $30M at a $180M valuation and reported 830,000 orders in February
- Urban Company, whose platform crossed 50,000 daily bookings
App analytics suggest Pronto is gaining momentum.
According to Sensor Tower, the startup’s daily active users grew 37% to about 101,000 between late January and late February, compared with 30% growth for Snabbit to around 93,000 users.
Still, the battle may come down to execution.
“At the end of the day, customers will come to the platform that provides the highest quality service,” Sardana said.
TL;DR:
Bengaluru startup Pronto raised $25M at a $100M valuation, an 8× jump since May, as it digitizes India’s largely informal domestic help market. The platform now handles 18,000 daily bookings across 10 cities, targeting 70,000 by June, while competing with players like Snabbit and Urban Company.
AI summary
- Pronto raised $25M Series B, reaching a $100M valuation
- Daily bookings surged from 1,000 to 18,000
- Platform expanded to 10 cities and 150+ micromarkets
- India’s $56B home services market remains mostly offline
- Competition intensifies with Snabbit and Urban Company
