EV maker bets on automation and Hyperservice gains to engineer a business turnaround
Electric vehicle manufacturer Ola Electric is set to lay off around 5% of its workforce, marking its second restructuring exercise in a year as it pushes for tighter execution and a return to sustainable growth.
The company said the job cuts are part of a broader business turnaround plan, focused on scaling early gains from its recently launched Hyperservice delivery initiative.
Hyperservice at the Core of the Reset
Why is Ola doubling down on service speed?
Ola Electric said Hyperservice—its promise of “one-day resolution” for service-related issues—has now expanded to cover over 80% of service requests nationwide.
- The company views faster service resolution as key to improving customer experience and restoring brand confidence.
- Early traction from the initiative has encouraged Ola to reorganise teams around execution discipline.
Think of it as fixing the engine before flooring the accelerator.
Automation Over Headcount
What’s changing inside the organisation?
Ola Electric said it will increase automation across front-end operations, aiming to improve speed while lowering costs.
- As per EPFO data, the company employed over 3,000 people as of August 2025.
- Ola did not disclose the exact number of employees impacted by the 5% cut.
The focus, it said, is on building a leaner organisation aligned with long-term profitability.
“Ola Electric remains focused on delivering a stronger customer experience and building a leaner organisation positioned for long-term, profitable growth,” the company said.
Not the First Round
Is this déjà vu for employees?
This is Ola Electric’s second major layoff in less than a year. In March 2025, the company cut over 1,000 jobs to rein in losses.
- The earlier restructuring impacted procurement, fulfilment, customer relations and charging infrastructure teams.
The repeat cuts underscore how deep the reset runs.
Financial Stress Still Evident
Are the numbers improving?
Ola Electric continues to battle high losses, customer complaints and falling EV market share.
- In Q2, it narrowed its net loss 15% YoY to INR 418 Cr.
- However, operating revenue fell 43% YoY to INR 690 Cr.
On a brighter note, the automotive segment turned EBITDA positive, posting INR 2 Cr versus an EBITDA loss of INR 162 Cr a year earlier. The company has yet to announce its Q3 earnings date.
Leadership Changes Add to Flux
Is the C-suite also in transition?
The restructuring comes shortly after Harish Abichandani stepped down as CFO, citing personal reasons. Ola Electric has since appointed Deepak Rastogi, formerly with Puravankara, as its new finance chief.
TL;DR
Ola Electric will cut about 5% of its workforce as part of a turnaround strategy centred on automation and its Hyperservice delivery model. This marks the EV maker’s second major restructuring in a year, following 1,000+ layoffs in March 2025.
AI summary
- Ola Electric to lay off ~5% of employees
- Job cuts linked to turnaround and Hyperservice scale-up
- Focus on automation and operational discipline
- Second restructuring after 1,000+ layoffs in March 2025
- Company still battling losses and revenue decline
