Craft a standout response to one of the most deceptively simple — and high-stakes — job interview questions.
Why This Question Matters More Than You Think
At first glance, “Why do you want to work here?” may seem easy. But many job seekers underestimate its importance and walk in underprepared.
This question is your opportunity to show alignment between your goals, values, and the company’s mission. A vague or generic answer can signal a lack of genuine interest or preparation. A thoughtful, specific one demonstrates commitment, enthusiasm, and readiness.
Approach #1: Show Passion for the Company’s Mission or Product
Employers want to know you care about what they do. Whether it’s their service, product, or core values, enthusiasm must be authentic.
- Connect the company’s mission to your own life experience or beliefs.
- Highlight why their work matters to you personally — not just professionally.
- Review their values, social impact, or industry leadership before the interview.
Example Phrases:
- “I’ve followed your work in [industry] and admire your commitment to…”
- “As someone who values [value/mission], I feel aligned with your approach…”
- “I’ve personally experienced the impact of your services, which makes this role deeply meaningful…”
Approach #2: Show Genuine Interest in the Role
Loving what you do translates into better performance. Employers want to hire someone who looks forward to the daily responsibilities.
- Discuss what aspects of the job excite you.
- Share relevant experiences that made you enjoy similar tasks.
- Talk about how the role plays to your strengths and interests.
Example Phrases:
- “I’ve always enjoyed working on [specific task], so I’m excited to bring that energy here.”
- “Collaborative projects, especially ones involving creative problem-solving, are where I thrive.”
- “This position includes [key responsibility], which is a strong match with my past experience and passions.”
Approach #3: Highlight How You’ll Succeed in the Role
Employers want to invest in someone who can hit the ground running and grow. Paint a picture of success — backed by your past.
- Reference similar roles, projects, or environments you’ve thrived in.
- Emphasize skills that will contribute to team or company goals.
- Show excitement about evolving with the company.
Example Phrases:
- “Given my background in [specific skill], I can quickly contribute to…”
- “I’ve worked in fast-paced environments before and know how to prioritize and deliver.”
- “I see strong alignment between your goals and my experience with [relevant achievement].”
Combine All Three for Maximum Impact
The strongest answers often merge all three approaches: Passion, Interest, and Capability.
Sample Answer (for a role in a health care marketing team):
“With several health care professionals in my family, I’ve always felt drawn to helping people make informed health decisions. I also love crafting messaging — from copywriting to editorial strategy — and thrive when collaborating on creative campaigns. This role combines my personal values with my professional strengths, and I’m excited about contributing to your mission.”
Be Specific, Always
Generic statements like “I think your company is great” or “I’m passionate about teamwork” fall flat. Add details that personalize your response.
- Refer to specific projects, initiatives, or products.
- Mention personal experiences or examples that tie into the role.
- Tailor your answer to each job — no one-size-fits-all replies.
What Not to Say
Even if true, avoid reasons that center on what you want to get from the job rather than what you’ll give.
Don’t say:
- “Because the salary is good.”
- “I want to work remotely.”
- “It’s close to home.”
- “I couldn’t get another job.”
These responses feel transactional, not purposeful.
Practice Out Loud
Crafting a great answer is only part of the equation — how you say it matters too. Practice out loud so your delivery feels natural, confident, and sincere.
You’re not just telling the interviewer why you want the job — you’re showing them why they want you.
