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Samsung’s Z Fold 7 Breaks Records, Wins Over South Korea’s Young Men

Samsung’s latest book-style foldable dominates preorders as Korean youth embrace the Fold over the Flip for the first time.


Galaxy Z Fold 7 Outselling Flip — A Trend Shift in 2025

In an unexpected reversal of previous trends, the Galaxy Z Fold 7 has become the most sought-after foldable phone among young men in South Korea.

  • According to Yonhap News, 83% of Z Fold 7 buyers are young male consumers, marking a major demographic shift from earlier years.
  • Traditionally, the Z Flip series led foldable sales, especially among women. But this year, the Fold has taken the lead — and not just by a small margin.

Record-Breaking Preorders Confirm the Fold’s Rising Appeal

Samsung announced that combined preorders for the Z Fold 7 and Z Flip 7 reached a staggering 1.04 million units — a new record in South Korea.

  • This number beats last year’s 1.02 million units for the Z Fold 5 and Flip 5.
  • Of the total 2025 foldable preorders:
    • 63% were for the Z Fold 7
    • 37% were for the Z Flip 7
  • Notably, 59% of Z Flip 7 buyers are young women, reinforcing Samsung’s trend of gender-based foldable preferences.

Why Young Men Are Choosing the Galaxy Z Fold 7

The Fold is no longer just a productivity device — it’s now seen as a premium lifestyle accessory:

  • It offers a tablet-like experience in a phone, ideal for multitasking, gaming, and content consumption.
  • The Fold 7’s sleek design, powerful specs, and premium branding are making it a symbol of success and style among South Korea’s younger male consumers.
  • The device has also been positioned as a status symbol, similar to high-end watches or cars, particularly in urban and professional circles.

What This Means for Samsung and the Foldable Market

South Korea continues to be Samsung’s strongest market for foldables, and the early success of the Z Fold 7 signals a changing tide:

  • The “book-style” foldable is gaining broader lifestyle appeal, breaking out of its business-only image.
  • If this trend expands globally, Samsung could see accelerated Fold adoption among younger demographics worldwide.

Galaxy Z Fold 7 Launch and Early Offers

Samsung launched the Z Fold 7 and Z Flip 7 on July 9, with open sales starting July 25.

  • In the U.S., buyers can save up to $1,100 through trade-in deals and early bird offers, making the Fold more accessible than ever before.
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