Yes Securities Launches ‘Invest Karo Apne Style Se’ Campaign to Promote Personalized Investing
Yes Securities, a subsidiary of Yes Bank, has introduced a fresh and culturally resonant campaign titled ‘Invest Karo Apne Style Se’, aiming to redefine how people engage with personal finance. The initiative, developed by Gozoop Creative, encourages investors to embrace investment strategies that reflect their individual preferences and personalities.
- The campaign places emphasis on personalization in financial decisions, aligning investment behavior with self-expression.
- It promotes the idea that investing doesn’t have to be rigid or impersonal—it can be unique and reflective of one’s own identity.
Visual Storytelling Highlights Style-Driven Investment
The campaign unfolds through two distinct films, both designed to illustrate how personal style and financial choices are closely connected. Each video draws parallels between creative expression and investment decisions.
- The first film features a barber, highlighting how different hairstyles—from curls to bold colors—mirror diverse investing styles, making the case for customized financial planning.
- The second video showcases a fashion designer, using wardrobe choices to symbolize how an investment portfolio should make a personal statement.
“Your Style, Your Strategy”: A Core Message
At the heart of the campaign is the idea that investors should be empowered to build portfolios that suit their individual goals, not follow a one-size-fits-all model. This sentiment is summarized in the key message: “Your style, your strategy.”
- Both films are scheduled to roll out across digital platforms and broadcast media, ensuring they reach a digitally native, style-conscious audience.
- The campaign intends to inspire a new generation of investors to take ownership of their financial journeys.
OMNI App Supports the Personalized Investing Vision
Amit Bhandare, Head of Marketing and Corporate Communications at Yes Securities, highlighted how the company’s new investing platform, OMNI, supports this philosophy of customized investing.
- He emphasized that OMNI allows users to invest with freedom, control, and flexibility, putting them in charge of their wealth-building decisions.
- Bhandare noted that the two new digital video commercials (DVCs) reflect the company’s ongoing commitment to modernizing investment experiences.
Creative Direction Reflects Human-Centric Storytelling
Prardhana Chillarige, Creative Director at Gozoop Creative, explained the rationale behind steering away from traditional finance narratives and instead creating content that feels “familiar, stylish, and deeply human.”
- The campaign avoids typical financial jargon and aesthetics, offering a fresh, lifestyle-oriented lens on investing.
- Chillarige described the effort as a “shift in perspective”, aimed at making finance more relatable and emotionally resonant for today’s investors.
Catering to a New Wave of Investors
This initiative taps into a broader trend of younger, more digitally savvy investors seeking platforms that offer autonomy, simplicity, and personalization in their financial decisions.
- The campaign aligns with the expectations of millennials and Gen Z investors, who value tailored financial tools and platforms that reflect their individual ambitions.
- By encouraging investors to align their portfolios with their lifestyle and aspirations, Yes Securities is fostering a culture of confidence and ownership in wealth creation.
