Affle 3i Ltd. has announced the acquisition of select assets of AdColony from Digital Turbine Inc., strengthening its global mobile advertising business and expanding its AI-driven consumer platform.
The acquisition will be carried out through Affle MEA FZ LLC, a subsidiary of the company, under a definitive asset purchase agreement disclosed on June 16, 2026.
Following the announcement, Affle shares remained active. The stock traded at Rs 1,507.80, up 1.44 percent, after opening at Rs 1,525 and touching an intraday high of Rs 1,535.
Key assets being acquired
Under the agreement, Affle will acquire:
- AdColony SDK for Android devices
- AdColony SDK for iOS devices
- The underlying technology platform
- Publisher integrations
- Mediation partnerships
- AdColony brand name
- Domain and associated goodwill
SDK integrations and publisher networks are considered valuable assets in the mobile advertising industry because they are difficult to replicate.
Supports Affle’s growth strategy
The acquisition aligns with Affle’s long-term growth plans and its Cost Per Converted User (CPCU) business model.
Unlike traditional advertising models based on clicks and impressions, Affle earns revenue when users complete specific actions or conversions.
According to the company, a larger SDK network can help:
- Expand app penetration.
- Improve access to first-party consumer data.
- Strengthen AI-driven targeting.
- Enhance user conversion capabilities.
Focus on privacy-driven advertising
The deal comes as privacy regulations continue to reshape the digital advertising industry.
With the decline of third-party cookies and changes introduced under:
- Apple’s App Tracking Transparency (ATT) framework
- Google’s Privacy Sandbox
companies are increasingly relying on first-party data.
AdColony also has a presence in:
- Mobile gaming
- Video advertising
These businesses complement Affle’s expansion into Connected TV (CTV) and video-based advertising.
FY26 performance
Affle reported strong growth during FY26.
Key highlights
- Revenue grew 28 percent.
- Revenue crossed Rs 2,400 crore for the first time.
- The CPCU business contributed more than 98 percent of consumer platform revenue.
- Converted users reached 342 million.
- EBITDA margin stood at 19.5 percent.
International expansion continues
The acquisition adds to Affle’s overseas expansion efforts.
Previous international acquisitions include:
- YouAppi
- Jampp
These deals have helped the company strengthen its presence in North America and Europe.
Affle said it will continue its commercial partnership with Digital Turbine after the completion of the transaction.
With a market capitalisation of more than Rs 21,260 crore, the stock trades within its 52-week range of Rs 1,251 to Rs 2,185 and at a price-to-earnings ratio of 46.
About the company
Affle is a technology company focused on consumer intelligence and mobile advertising.
Its AI-powered platform helps businesses drive consumer engagement and transactions through its Cost Per Converted User (CPCU) model.
TL;DR:
Affle has signed an agreement to acquire AdColony’s technology assets and brand from Digital Turbine. The deal strengthens its SDK network, expands access to first-party data and supports its AI-based advertising platform.
AI Summary:
- Affle is acquiring select AdColony assets from Digital Turbine.
- The deal includes SDKs, publisher integrations and the AdColony brand.
- Affle follows a Cost Per Converted User (CPCU) model.
- FY26 revenue crossed Rs 2,400 crore with EBITDA margins of 19.5%.
- The company will continue its commercial partnership with Digital Turbine.
