Chipotle Launches ‘Burrito Season’ Hiring Campaign
Chipotle is preparing for its busiest time of year, the ‘Burrito Season’, by aiming to hire 20,000 new employees from March to May.
- The company’s goal is to ensure all 3,700+ restaurants are well-staffed during this peak season.
- Crew members at Chipotle can quickly rise through the ranks, becoming a Restaurateur in as little as three and a half years.
- Those in leadership roles can earn a compensation package of approximately $100,000 while managing multi-million-dollar businesses.
Real Career Opportunities at Chipotle
Chipotle is focused on growing its employees, offering significant internal promotions.
- 23,000 employees were promoted in 2024, with 85% of restaurant management roles being filled from within.
- Five Regional Vice Presidents started as crew members and now oversee regions with sales exceeding $1 billion.
- 84% of Field Leaders were promoted internally and manage regions with an average of $24 million in annual sales.
Leveraging AI to Streamline Hiring
Chipotle has introduced AI-powered solutions to accelerate the hiring process.
- Ava Cado, a virtual team member, utilizes Conversational AI to handle tasks such as answering candidate questions and scheduling interviews.
- The partnership with Paradox has reduced application-to-hire time from 12 days to just four days.
- Applicant flow has nearly doubled, and the application completion rate has increased from 50% to over 85%.
‘Behind the Foil’ Campaign Showcasing Employees
Chipotle has launched a new set of TV ads featuring real employees who progressed from crew members to management roles.
- Employees highlighted include Lisset Rodriguez from Portland, Justice Hudson from Phoenix, and Karen Martinez from Donna, Texas.
- These stories showcase Chipotle’s career growth potential and commitment to advancing its employees.
Enhancing Employee Well-being with Mindfulness
Chipotle is focusing on employee well-being by providing resources for mental health.
- All Chipotle employees now have free access to the Calm app, offering support for sleep, stress, and mindfulness.
- With over 73% of Chipotle’s restaurant employees being Gen Z, the company recognizes the importance of mental health resources.
- Other benefits include tuition reimbursement, free meals, and opportunities for career advancement through education assistance.
About Chipotle
Chipotle Mexican Grill is a global leader committed to serving responsibly sourced, high-quality food.
- With over 3,700 locations across the United States, Canada, Europe, and the Middle East, Chipotle focuses on innovation and sustainability.
- It is ranked on Fortune’s Most Admired Companies 2025 and Time’s Most Influential Companies.
- The company is dedicated to making food more accessible while fostering a purpose-driven brand in the digital and sustainable business landscape.
