Shares of Gulf Oil Lubricants India Ltd rose more than 4 percent on Monday, with the stock touching an intraday high of ₹988.30 and trading around ₹978.30.
Sentiment towards the stock was also supported by the decline in crude oil prices following the US-Iran peace agreement. Lower crude prices could ease input costs for lubricant manufacturers and support margins.
Around 0.79 lakh shares changed hands during the session, generating turnover of ₹7.70 crore.
New B2B campaign launched
Gulf Oil has unveiled a new business-focused campaign titled “Dream Beyond. Do Beyond.”
The announcement was made through a regulatory filing under SEBI disclosure norms.
The campaign targets customers across:
- Industrial manufacturing
- Infrastructure projects
- Original equipment manufacturers (OEMs)
According to the company, the initiative aims to strengthen long-term relationships with customers and highlight its role beyond supplying lubricants.
Focus shifts towards industrial solutions
Gulf Oil is seeking to expand its identity beyond automotive lubricants.
Management wants the company to be viewed as a partner offering:
- Technical support
- Customized industrial solutions
- Operational expertise
The strategy comes amid rising activity in sectors such as:
- Manufacturing
- Mining
- Infrastructure construction
- Highways
- Tunnel projects
Management outlines long-term vision
Aarthy Sridhar, Chief Marketing Officer, said the campaign celebrates partnerships built over the years and reflects Gulf Oil’s efforts to support customers’ growth ambitions.
Ravi Chawla, Chief Executive Officer and Managing Director, said the initiative aligns with the company’s objective of supporting Indian businesses expanding globally while maintaining a strong domestic manufacturing base.
He said the company is positioning itself as a technology-driven industrial partner.
AI used in campaign production
The campaign film was created with the help of artificial intelligence.
- The concept was developed by Curativity.
- Production was handled by GOBO Labs.
- AI-assisted visuals were used to depict industrial and infrastructure themes.
The company said the approach reflects its focus on innovation and emerging technologies.
Expansion beyond lubricants
Over the past few years, Gulf Oil has been building its presence in the electric mobility ecosystem.
Its investments include stakes in:
- Tirex Chargers
- Indra Technologies
- ElectreeFi
These investments are aimed at reducing dependence on conventional automotive lubricants as electric vehicle adoption increases.
Industrial business provides support
Gulf Oil already has a sizeable industrial business in India.
The company operates manufacturing and research facilities at:
- Silvassa
- Chennai
It also works with:
- More than 50 OEM manufacturers
- Over 1,000 industrial and infrastructure customers
Products are exported to more than 25 countries.
Apart from lubricants, the company has expanded into:
- Industrial fluids
- AdBlue manufacturing
- Battery replacement solutions
- Mobility technology services
Strategy points to broader diversification
Management’s recent moves indicate a push towards creating multiple growth engines.
Alongside automotive lubricants, the company is increasing its exposure to:
- Industrial solutions
- Infrastructure-linked businesses
- EV charging ecosystem
- Mobility technology services
The transition is aimed at creating new revenue streams while reducing reliance on traditional lubricant demand.
About the company
Gulf Oil Lubricants India Limited, part of the Hinduja Group, is one of India’s leading lubricant manufacturers.
The company operates across automotive lubricants, industrial solutions, EV charging infrastructure and battery replacement services, and exports products to more than 25 countries.
TL;DR
Gulf Oil Lubricants India rose over 4 percent after launching its “Dream Beyond. Do Beyond” campaign. The initiative highlights the company’s efforts to strengthen its industrial and OEM presence as it expands into EV infrastructure and mobility-related businesses.
AI Summary
- Gulf Oil shares gained more than 4 percent.
- The company launched the “Dream Beyond. Do Beyond” B2B campaign.
- Management is positioning Gulf Oil beyond traditional lubricants.
- Investments have been made in EV-related businesses.
- The company serves over 1,000 industrial clients and exports to 25 countries.
