RCP Opens Bottling Plant in Guwahati to Boost Beverage Portfolio in Northeast India
Reliance Consumer Products (RCP), the FMCG arm of Reliance Industries, has expanded its footprint in Northeast India with the launch of a new bottling plant in Guwahati, Assam. This move strengthens the presence of Campa’s beverage portfolio in the region.
- Collaboration with Jericho: The plant was developed in partnership with local partner Jericho, with the inauguration attended by Assam Chief Minister Himanta Biswa Sarma.
- State-of-the-Art Technology: The facility includes advanced manufacturing technology, featuring two bottling lines: a 600 BPM (bottles per minute) line for carbonated soft drinks (CSD) and a 583 BPM water production line.
Massive Facility with High Production Capacity
Spanning over 6 lakh sq. ft, the new plant is one of the largest beverage manufacturing units in the region. It is equipped to handle substantial production volumes, supporting the growing demand in the area.
- Production Capacity: The plant has an initial capacity of over 10 crore litres for carbonated soft drinks and 18 crore litres for packaged drinking water.
- Local and Regional Supply: While focusing on Assam, Northeast India, and North Bengal, the plant is also equipped to serve additional markets based on demand.
Manufacturing Campa’s Beverage Portfolio
The Guwahati plant will manufacture a range of beverages under the Campa brand, including Campa Cola, Campa Orange, Campa Lemon, Power Up, and Independence and Sure Water brands.
- Affordable Quality: Chief Minister Sarma highlighted that Campa’s products offer affordable pricing without compromising on global quality standards.
- Regional Expansion: He believes the brand will continue to grow and expand further, benefiting from its market presence.
Strategic Move to Drive Local Growth
The opening of the plant marks a significant step in RCP’s strategy to revive India’s heritage brands while contributing to regional economic growth.
- Job Creation: Ketan Mody, COO at RCP, emphasized that the plant will create new employment opportunities, boosting the local economy.
- Sustainable Development: Mody also noted that this expansion aligns with RCP’s commitment to sustainable development for the region.
Jericho’s Commitment to Assam’s Growth
For Jericho Foods and Beverages, the opening of the plant is a milestone as a first-generation food and beverage business from Assam.
- Future of Manufacturing in Assam: Ashis Agarwal, founder of Jericho, reiterated the company’s commitment to positioning Assam as a leading manufacturing hub for quality food and beverages. The expansion highlights their focus on excellence, innovation, and the future of the industry in the region.
