Galaxy S25 to Drive 40% Surge in Business for Samsung’s OIS Component Supplier
Haesung Optics expects significant growth in 2025, fueled by renewed demand for camera actuators in flagship devices.
Haesung Optics Forecasts Major Revenue Boost
Haesung Optics, a key supplier of optical image stabilization (OIS) actuators to Samsung, is projecting a 40% business growth in 2025—thanks largely to the upcoming Galaxy S25 lineup.
- Samsung accounts for 80–90% of Haesung’s total sales.
- The supplier expects to generate 123 billion won, a notable jump from 87.2 billion won in 2024.
This resurgence is driven by new flagship launches and a deeper integration of OIS technology across Samsung’s device portfolio.
Inside the Tech: Voice Coil Motors for OIS
The heart of Haesung’s business lies in voice coil motors (VCMs)—a vital component of camera OIS systems.
- These electromechanical parts shift lens positions in real-time to neutralize hand motion and ensure clear images.
- The process relies on feedback from gyroscopic sensors, ensuring optimal stability for photos and videos.
Samsung began offering OIS in premium S and Note series models but has now extended the feature to mid-range phones, increasing component demand.
A History of Mixed Financial Performance
Haesung Optics has seen fluctuating sales over the years, with Samsung consistently being its largest client:
- 2021: 138.1B won (98% of sales) – Operating loss: 7.4B won
- 2022: 151.5B won (92%) – Operating loss: 5.1B won
- 2023: 114.1B won (94%) – Operating profit: 3.9B won
- 2024: 87.2B won (80%) – Operating loss: 13.3B won
Despite significant Samsung contributions, overall profitability has been inconsistent, especially after the 2021 divestment of its lens and module businesses.
Pivot to OIS Actuators After Strategic Shift
Following its exit from other camera module segments, Haesung has focused exclusively on OIS actuators since 2022.
- However, this shift didn’t immediately yield growth, as entry delays into broader camera supply chains impacted earnings.
- The supplier hints at Samsung’s late approval of Haesung’s components for wide-angle and periscope zoom modules, which may explain revenue gaps.
Still, this strategic realignment now appears poised to pay off.
2025 Outlook: Galaxy S25 and Foldables to Lead Recovery
Looking ahead, 2025 could mark a turnaround for Haesung Optics, driven by renewed partnerships and product expansions.
- The Galaxy S25 series is expected to be a key growth driver.
- Additional releases, including the Galaxy Fold7 and Flip7, will also contribute to rising demand.
With its components playing a more prominent role in Samsung’s camera innovations, Haesung is optimistic about a more profitable and stable year.
