Samsung confirms its most ambitious foldable yet, with a tri-fold design and launch set for late 2025
TriFold Phone Officially Confirmed for H2 2025
Samsung has officially confirmed the upcoming launch of its long-rumored TriFold phone, with the device expected to debut in the second half of 2025. The news was shared during Samsung’s Q2 2025 earnings report, marking a major leap in the evolution of foldable devices.
- The TriFold phone is designed to fold twice, offering a large tablet-like display when fully extended.
- When folded, the device compresses into a bar-style phone, maintaining portability while delivering unprecedented screen real estate.
- Samsung has secured the “TriFold” trademark, confirming the product’s name will be straightforward and consistent with its functionality.
Years in the Making: TriFold Goes from Concept to Launch
Samsung has been developing tri-folding display technology for years. With patents, prototypes, and concept demos seen over time, this marks the first official product launch window.
- The TriFold is likely to feature advanced hinge mechanics and durable flexible OLED panels developed by Samsung Display.
- While full specifications are still under wraps, the company hints that it will be its “wildest smartphone yet.”
This device aims to redefine mobile form factors, appealing to both tech enthusiasts and professionals seeking an all-in-one productivity and entertainment device.
Business Context: MX Division Eyes Growth
Despite a quarter-on-quarter decline in smartphone shipments, Samsung’s Mobile eXperience (MX) Division posted KRW 29.2 trillion in revenue and KRW 3.1 trillion in operating profit for Q2 2025.
- The Galaxy S25 series saw strong global sales, although the S25 Edge reportedly underperformed.
- Mid-range Galaxy A-series phones and Galaxy tablets contributed to year-on-year profit growth.
- To revitalize growth in H2, Samsung plans to focus on Galaxy Z foldables, the new TriFold, and extended reality (XR) products.
This strategic shift is aimed at maintaining momentum in the premium and experimental device segments, where Samsung continues to lead.
TriFold Positioned as a Key Innovation Driver
Samsung’s TriFold phone isn’t just a hardware reveal—it signals a broader innovation strategy.
- Positioned alongside XR devices, it reflects Samsung’s vision of next-gen mobile experiences.
- The TriFold could pave the way for new software experiences, multitasking capabilities, and creative workflows optimized for foldable displays.
With the official name confirmed and the launch window set for late 2025, the countdown begins for what could be Samsung’s most ambitious mobile product to date.
