Galaxy S25 Edge Launch Sparks Fan Frenzy in Seoul
Samsung’s latest flagship draws long queues and strong enthusiasm, proving its launch magic is alive and well.
Pre-Launch Buzz Lights Up Samsung Gangnam
Samsung kicked off the pre-launch event for the Galaxy S25 Edge on May 21 at its Gangnam store in Seoul, and the energy was unmistakable.
- Eager fans lined up hours before the store opened, showcasing excitement not seen since past Galaxy launches.
- At 10 a.m., doors opened to a queue of pre-order customers ready to claim their devices in person.
First Buyer Receives Star Treatment
The launch event highlighted Samsung’s signature customer focus, with Jeon Jun-ha being the first to pick up the new device.
- He scanned his QR code, received gifts and a bouquet, and was cheered on by Samsung staff and fellow fans.
- “I got this for my younger sibling,” said Jun-ha, smiling. “I waited two hours and being the first feels amazing.”
Galaxy S25 Edge Impresses with Design and Performance
Inside the store, a hands-on demo zone gave visitors the chance to explore the slim, lightweight Galaxy S25 Edge.
- Another customer, Song Hye-seung, picked one up for her father, noting, “It feels so light… easy on his wrist, which is a big deal.”
- Fans praised the phone’s sleek form, refined user experience, and flagship performance.
Galaxy AI Subscription Club Launches
Samsung also introduced its new Galaxy AI Subscription Club, offering added value for S25 Edge buyers:
- For KRW 5,900/month (approx. $4.25), subscribers receive:
- Up to 50% residual value on trade-ins
- Samsung Care Plus damage protection
- Accessory discounts
- Early subscribers (before May 31) enjoy:
- Three months cashback if they remain subscribed
- A free storage upgrade
Galaxy Ring Two-Tone Titanium Debuts with Bundle Perks
Alongside the S25 Edge, Samsung unveiled the Galaxy Ring Two-Tone Titanium Black:
- Customers purchasing both products receive a 20% discount on the ring
- Plus 100,000 Samsung Membership points, adding more value to the experience
