Tag: Design
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You Can Literally Dive into Adidas’ First-Ever Liquid Billboard in Dubai
To promote and unveil its new inclusive, full-cover swimwear range, Adidas created the world’s first-ever liquid billboard at kite beach, one of Dubai’s most popular beaches. Rising from the sand, the first-of-its-kind stunt showcases Adidas’s drive to offer a wider choice of technical garments for athletes everywhere, simultaneously inspiring confidence in women and building on…