Amazon Wants to Turn Your Photo Library into an Online Marketplace
Amazon Photos introduces a new feature that transforms your photo library into an online marketplace, allowing users to shop for products directly through their photos.
- New Search Feature: Users can now search for products on Amazon by simply using photos stored in the Amazon Photos app.
- Social Media Announcement: Panos Panay, Amazon’s senior vice president of Devices and Services, revealed the update via a post on social media.
- Amazon’s Strategy: This feature is part of Amazon’s growing effort to integrate shopping with everyday digital experiences.
Panos Panay, a key Amazon executive, announced the feature, stating that users can “search your photo library to find similar products on Amazon.”
- Easy Access to Product Suggestions: Users can identify products they like, whether seen at a friend’s house or admired in a store, by searching through their photos.
- Quick Shopping Access: The search tool provides direct links to purchase related items.
Panay shared a promotional video explaining how the update works. The video demonstrates how the app can analyze photos, recognize items, and then link to Amazon for purchasing.
- Lens Icon Feature: Users can tap the Lens icon while viewing photos to discover products linked to the image.
- Multiple Platforms: This feature is available through both the Amazon Photos app and website, offering easy shopping from various devices.
Despite a request for comment, Amazon representatives have not responded to inquiries from Business Insider.
This new update further highlights Amazon’s efforts to enhance its e-commerce platform and encourage more shopping activity.
- Recent Efforts: In February, Business Insider reported Amazon’s testing of a new program where media companies get paid for driving traffic to Amazon through product recommendations.
- No Purchase Required: Publishers are compensated even if readers do not make a purchase.
The update also aligns with Amazon’s 2025 Big Spring Sale, which occurred from March 25 to March 31.
- Seasonal Discounts: Shoppers could find discounts across various categories, such as electronics and household products.
- Strategic Timing: The launch of this feature during the sale period highlights Amazon’s push to integrate shopping more seamlessly into everyday life.
