Apple topped the global best-selling smartphone list with five devices, followed by Samsung and Xiaomi with four and one model, respectively. According to Counterpoint’s Global Monthly Handset Sales Tracker for April 2022, the top 10 smartphones accounted for 21 percent of the total smartphone market.
Apple’s top 10 models accounted for 89 percent of its sales for the month. Apple has always had multiple models on its list of best-sellers despite its slim portfolio. With a broader and more diverse portfolio, Samsung’s top models made up just 22 percent of its total sales.
Apple:
Apple is doing well with its latest iPhone 13 models taking the top three spots. Unlike its predecessor, the non-Pro iPhone 13 model has maintained a lead every month since launch, and has done better than the Pro variant in most large markets.
Recently launched iPhone SE 2022 saw triple-digit MoM growth, entering the top 10 list. This model performed particularly well in Japan, where it topped the sales charts for April and captured 18 percent of the market. It is doing less well in the USA, however.
Apple’s iPhone 12 took the 4th position with increased sales in Japan and India. It is the sole model in the list which was present in the best-sellers list in April 2021.
Samsung:
Samsung captured four positions in the list, and its latest flagship, the Galaxy S22 Ultra, took fifth place. After a two-year gap, the successor to the Galaxy Note series is now the preferred smartphone for Galaxy Note users.
Samsung was able to capture another three places with its Galaxy A-series devices, positioned at different price points and targeting different types of customers. The newly launched Galaxy A13 seems to be replicating the success that the Galaxy A12 series had last year. Over 50 percent of its sales come from India and LATAM combined. It registered the highest MoM growth among the smartphones in the list.
Samsung’s entry-level Galaxy A03 Core was the best-selling smartphone under $100 wholesale price and captured the eighth position. CALA contributed almost two-thirds of its sales in April.
Xiaomi:
Despite flat sales in April, the Redmi Note 11 LTE, which contributed 11 percent to Xiaomi’s overall sales, retained its spot on the top 10 list. CALA accounted for a quarter of all Note 11 LTE sales in April, making it a key growth driver for Xiaomi. The brand has been facing supply issues and its overall sales declined by around 25 percent compared to April 2021.