Gmail adds blue verification checkmarks to Android and iOS apps
Google is rolling out blue verification checkmarks to its Gmail app on Android and iOS to strengthen email security and improve user trust. The checkmarks are part of the Brand Indicators for Message Identification (BIMI) framework, which helps identify legitimate senders and prevent phishing attacks.
- This marks an expansion from the web version, where the feature was introduced in 2021, reinforcing Google’s ongoing commitment to email authenticity.
- It signals a visual confirmation for users, helping them distinguish genuine senders from suspicious ones more effectively.
How the checkmarks work
Emails from organizations that meet BIMI certification requirements and possess a registered trademark will display a blue checkmark next to the sender’s name.
- Tapping the checkmark reveals a message confirming the sender’s domain ownership and profile authenticity.
- This offers users greater transparency, allowing them to verify if the email truly originates from the claimed organization.
Expanded BIMI support with Common Mark Certificates
Alongside the rollout, Google has introduced support for Common Mark Certificates (CMC), which enables more organizations to participate in the BIMI program—even those without a registered trademark.
- While CMC-certified senders can display brand logos, they will not receive the blue checkmark, maintaining a distinction between different verification levels.
- This step broadens BIMI adoption, encouraging email best practices while preserving higher standards for full verification.
Availability and user guidance
The blue checkmark feature will be available in the coming weeks on the Gmail app for both personal and Google Workspace users.
- To benefit from this update, users should ensure their apps are up to date, as the rollout may vary depending on region and device.
- Keeping the Gmail app updated is essential to access new security tools and improve protection against email fraud.
With this update, Gmail continues to prioritize user safety by introducing clear, visible indicators of trust within the inbox.
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