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Sunday, August 7, 2022

Campus, Meta’s Students-only Social Network, Has Been Shut Down

Meta is ending its social networking program Campus, which Facebook introduced less than two years ago. Campus is primarily for college students. In September 2020, the social media company launched a campus trial with 30 US students and intended to create a community space for college students to engage with friends or other students.

Meta sought to offer consumers with a unique experience so they would remind them of their college days because the epidemic kept everyone at home. According to social media strategist Matt Navarra, the campus is going away shortly and will no longer be available after March 10, who published an image of a notification on Twitter regarding the social networking app’s shutdown.

As per reports, Meta now has a number of endeavors, but its roots can be traced all the way back to 2004 when it gave a social media platform for Facebook to college students and teenagers. As Meta’s reach is unsurpassed, and with Facebook usage in developed markets trending down, it may now make more sense for the company to focus on new uses in new regions, as it looks to play a larger role in their digital transformation. As a result, it will be able to bring in more users to its metaverse experiences and move away from traditional apps.

In general, it appears that the company is re-aligning its development focus on the upcoming stage, rather than observing app trends and striving to outperform new competitors. The market is shifting, and as a result, apps like Campus will become less relevant in a larger context. Facebook changed its name to Meta in October 2021, and since then the company’s focus has shifted from its social networking platform towards a multi-tech metaverse.

 

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