ChatGPT Introduces Shopping: Search, Compare, Buy with Personalised Recommendations
OpenAI has introduced a new shopping feature in ChatGPT, allowing users to search, compare, and buy products directly with personalised picks, the company announced.
- Users will now see visual details of the product, including price and a direct link to purchase.
- This feature presents product results as an independent search result within ChatGPT, enhancing user experience.
Commerce in ChatGPT: Early Stage Rollout
OpenAI emphasised that commerce in ChatGPT is still in its early stages, with plans to involve more merchants as they learn and improve the system.
- The shopping features are being made available to Plus, Pro, Free, and even logged-out users across all markets where ChatGPT is accessible.
- OpenAI confirmed that these improvements would begin rolling out on Monday to the entire user base.
Memory Integration for Search and Shopping
In addition to enabling shopping, OpenAI will soon integrate its memory feature with search and shopping, aiming to deliver more relevant results.
- With memory integration, ChatGPT will consider context from past conversations to offer better answers.
- OpenAI said the rollout for this integration would take place in the coming weeks to enhance personalisation.
A Look Back: Development of ChatGPT Memory
The concept of memory in ChatGPT was first announced in February 2024, when OpenAI began testing it to make chats more helpful.
- At the time, the goal was to prevent users from repeating information, streamlining future conversations with the chatbot.
- By September 2024, the memory feature was available to all users, marking a significant step forward.
On April 10, 2025, OpenAI updated that ChatGPT’s memory had become comprehensive, able to reference not only saved memories but also past conversation context for delivering personalised responses.
Improving Citations and Enhancing Search Credibility
OpenAI will also enhance citation quality by including multiple links for search results to help users verify and explore more sources.
- This update aims to boost the credibility and depth of the information provided by ChatGPT.
The company noted that search has emerged as one of ChatGPT’s most popular and fastest-growing features, with over 1 billion web searches recorded just last week.
Expansion Beyond Chat: ChatGPT’s Integration with WhatsApp
In December 2024, OpenAI announced the integration of ChatGPT with WhatsApp, allowing users to message ChatGPT for up-to-date answers.
- This move marked another milestone in making AI-driven assistance more accessible through everyday platforms.
Smart Purchase: Key Highlights
ChatGPT will now display product results independently during search.
Memory integration for search and shopping is on the way.
Citations will now feature multiple links for better verification.
ChatGPT will use past context to provide more accurate answers, OpenAI said.
