Google-Kantar report highlights AI familiarity gap in India
A recent Google-Kantar report has revealed that 60% of Indians remain unfamiliar with AI, and only 31% have tried a generative AI tool.
- This highlights a significant growth opportunity for Gen AI adoption across the country.
Despite the current low usage rates, the study finds a strong desire among Indians to embrace AI as a daily growth collaborator.
- Around 75% of participants expressed a wish for AI to assist them in enhancing productivity, boosting creativity, and improving communication.
Deep dive into the study: adoption and aspirations
Surveying over 8,000 individuals from 18 cities, the study explored the adoption, potential, and impact of Gen AI in India.
- Low adoption contrasts sharply with the high motivation to integrate AI into everyday life.
Respondents highlighted key aspirations:
- 72% wish to increase productivity.
- 77% aim to enhance creativity.
- 73% seek better communication in daily tasks.
This interest is not limited to professional or academic pursuits.
- 76% want to save time on daily chores.
- 84% wish to be more creative in their personal lives.
Early adopters report strong positive outcomes
The report spotlights users of Google’s Gen AI tool, Gemini, who are already noticing major benefits.
- 92% of Gemini users say their confidence has improved.
- 93% report enhanced productivity.
- 85% credit Gemini for sparking their creativity.
These numbers demonstrate how tools like Gemini can act as collaborative partners, helping users unlock personal growth.
New Gemini features and AI-powered tools unveiled
Coinciding with the study’s release, Google introduced a suite of new Gemini features powered by its advanced AI models.
- Veo 2 enables high-resolution video generation from simple ideas.
- Gemini Live with Video offers intuitive visual conversations.
- Upgrades to Gemini Canvas, Deep Research, and Audio Overviews promise richer AI interactions.
Google also highlighted NotebookLM, an AI-powered study companion, built to enhance learning and personal development.
Roadblocks to growth and how AI can help
The study also pointed to several personal growth barriers faced by Indians.
- 68% struggle with getting started on new goals.
- 52% lack essential skills or guidance.
These challenges cause 61% of individuals to abandon professional or creative goals before completion.
Additionally, daily struggles hamper motivation:
- 73% worry about message delivery.
- 71% face hurdles pursuing passions like cooking.
- 67% find travel planning a challenge.
However, the success of early Gemini users hints that Gen AI tools could provide effective ways to overcome these obstacles and unlock broader potential.
Conclusion
While a large portion of India remains unfamiliar with AI, the enthusiasm for growth through AI-driven solutions is clear.
- With innovations like Gemini leading the way, Gen AI has the potential to become a trusted collaborator in helping individuals achieve personal and professional milestones.
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