Let the splendid shilling commence.
Earlier this week, Twitter declared a unique early access program that allows select users to charge other Twitter users for access to their precious content. With Super Follows and Ticketed Spaces, Twitter is monetizing relationships among the creators and followers of content.
To apply for Super Follows, first introduced in February, a user must have a minimum of 10,000 followers and be a “U.S. artist” (among other conditions). To be eligible to run a ticketed Space, you must have a minimum of 1,000 followers, be a U.S. creator, and have run from three spaces in the last month.
we know it's important for people on Spaces to monetize through their content, and have more intimacy with their growing community. that's why you can now apply to get Ticketed Spaces & Super Follow directly from your profile pic.twitter.com/db1rQGUEIl
— Spaces (@TwitterSpaces) June 22, 2021
Of course, Twitter gets a cut.
According to the company, a 3-percent commission will be taken (after fees) on all income up to $50,000. After that, Twitter says creators may receive “up to 80% of revenue after in-app purchase fees” – which sounds a lot like Twitter will take at least 20 percent.
Currently, Super Follows are available at three different price points: $2.99, $4.99, and $9.99.
Big news. Starting today, you can apply to be one of the first to try Ticketed Spaces and Super Follows with your audience. pic.twitter.com/nwtD7dmY7I
— Twitter Media (@TwitterMedia) June 22, 2021
Those who meet the criteria, apply, and are granted permission to the Super Follow service will be able to provide they are paying customers amazing online content like badges (“Super Followers will receive badges identifying them as your Super Followers when they respond to your Tweets”) and bonus content (“extra Tweets, and personal replies only your Super Followers can see”).
To those who aren’t allowed to participate, well, someone has to buy those fancy Super Follow badges.