With the highest ever first-quarter shipments, the smartphone shipments of India grew 23% YoY to reach over 38 million units in Q1 2021. Driving the smartphone market in Q1 2021 were the new product launches, promotions and financial schemes, as well as pent-up demand coming from 2020
And amid of the action is a brand that has taken the Indian market by storm. POCO!
300 Percent YoY Growth
With a whopping 300 percent yoy growth in the first quarter of this year, POCO has become the fastest growing smartphone brand in India.
POCO saw an “immensely” positive reception for its product portfolio in the region said the IDC Worldwide Quarterly Mobile Phone Track that was released in May 2021
The reason behind it becoming the fastest growing smartphone brand are its various offerings that have offered stellar performance.
Previous year in the month of November, it ranked third in the online smartphone brand category. Within a short span of mere 10 months, it has overtaken the likes Realme and OnePlus.
POCO’s Bestselling Smartphones
Yet another feather in their cap is the fact that, last year, the POCO X2, which falls under the price segment of 15,000 to 20,000 INR, had been the bestselling smartphone on Flipkart, a national e-retailer.
The successor of POCO X2, POCO X3 also did wonderfully well in the smartphones under the sub 20K category. Merely in a time period of 45 days after its launch, it sold around 500,000 units. All praise to the agility and customer centricity, POCO launched POCO X3 Pro , which essentially targeted users for whom performance influences the purchase decision.
The rise of the brand from number 3 to the numero uno position is a result of the love and trust that has been bestowed by fans and customers onto the brand, said Anuj Sharma, Country Director, POCO India. The focus shall be to deliver best and compelling proposition, without any compromise on the quality front and eventually abiding to the guiding light of the brand which is “Everything you need and nothing you don’t.”