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Samsung Silently drags ‘Z’ branding in Ukraine, other European countries.

Here’s what you need to know

  • The Samsung website has removed the letter “Z” from its website listing for the Galaxy Z Fold 3 and Galaxy Z Flip 3.
  • This change appears to only have taken place for Estonia, Latvia, Lithuania, and Ukraine Samsung websites.
  • Samsung has not commented publicly on the change.

On Samsung’s website you will notice a big, yet subtle, change that applies to the Galaxy Z Fold 3 and the Galaxy Z Flip 3. The letter “Z” that normally appears after the Galaxy name has been eliminated completely, leaving only the names Galaxy Fold 3 or Galaxy Flip 3.

The change appears only on Samsung’s Estonia, Latvia, Lithuania, and Ukraine regional websites. The rest of the world – including the Russian site – still displays the Galaxy Z branding. Samsung has been contacted to determine if this branding change is temporary or if it will be permanent.

The letter “Z” has been used as a pro-Russia campaign and can be seen spraypainted on the side of Russian military vehicles, as well as on social media. There has been no official explanation of the use of the letter Z, which does not appear in the Cyrillic alphabet used in either Russia or Ukraine.

Samsung is likely trying to distance its own brands from the campaign, as the war in Ukraine continues. Since the war began over a month ago, other brands have distanced themselves from Russia, including pulling products and services from the country.

Samsung’s Galaxy Z Fold 3 and Galaxy Z Flip 3 are two of the best foldable phones, but the branding did not always include the letter “Z.” The original Galaxy Fold 5G debuted without the letter, and it wasn’t until the second-generation Galaxy Z Fold 2 that we saw Samsung add the letter. Whether this is a temporary measure or a permanent branding move is yet unknown.


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