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Monday, February 6, 2023

Snapchat Introduces New Ads Certification Recognition by Its Snap Focus Education Platform

Snapchat’s Snap Focus education platform now offers a new way for social media marketers to show off their Snap ads knowledge.

As explained by Snapchat:

As part of the certification course, you’ll develop full-funnel media plans, gain audience insights, and activate cross-channel measurements. Complete the practice exercises to gain a deeper understanding of the tools and workflows needed to plan, build, and launch successful campaigns on Snapchat.”

The certification consolidates five essential elements, each with its overview and lesson plan:

  • Drive Full-Funnel Results with Snapchat
  • Win Bids in the Auction
  • Reach Your Audiences
  • Activate Cross-Channel Measurement
  • Launch a Split-Test Campaign

Each course demands around 30 minutes to complete, and there’s then a final exam and survey portion at the end.

Finish all of that, and you get your own Snapchat certification badge, which you can then add to your profile as another marker of your industry knowledge.

Snap Focus is a mobile app launched last June that offers courses on the different Snap ads options and tools, including overviews, visual breakdowns, and quizzes to confirm your knowledge. With the new certification pathway, you can maximize your learnings for professional development.

In fact, even if you don’t pursue full certification, you can still take Snap Focus courses at any time to learn about specific platform elements and options.

Snap Focus courses are available Free, and you can log in using your Snapchat login credentials here.

In an age when more and more businesses are looking to hire digital marketing experts, it could be well worth considering the process as a way to stand out from the competition.

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