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Monday, February 6, 2023

SonyLiv, TCS Join Forces To Deploy AI In OTT Programming: What Does It Mean?

The Information Technology Gient Tata Consultancy Services (TCS) has announced a strategic partnership with the Indian over-the-top (OTT) platform, SonyLIV.

As a market leader in the tech sector, TCS will help SonyLIV create a digital business model that is innovative and equipped with the latest digital technologies, improving the OTT platform’s user experience.

TCS Partnered with SonyLIV

SonyLIV and TCS are both big names in their respective industries. To have partnered is undoubtedly something that will add to both of these organizations’ advantages.

SonyLIV’s platform in India and international markets will benefit from TCS’s next-generation digital capabilities along with its global expertise and industry knowledge.

Also, TCS will make use of its expertise in artificial intelligence and machine learning to provide SonLIV subscribers with a personalized experience across all platforms.

As stated in TCS’ release, it will also help SonyLIV use data and insights to monetize content and generate new revenue streams.

In an effort to accelerate innovation, TCS has announced the establishment of a world-class Experience Design Center where it will use its innovation labs to deploy its Location Independent Agile Model.

In this way, TCS will help the OTT platform introduce the market to the state-of-the-art features well before it does on its own.

As part of the partnership, SonyLIV will reimagine the customer experience and engagement, enhance its brand, establish competitive differentiation in the market, and drive growth, the statement states.

Danish Khan, Business Head for SonyLIV, Sony Entertainment Television, and Studio Next, says, “We are delighted to have TCS on board as our technology partner. We hope to utilize TCS global talent reach, infrastructure, and centers of excellence to bring innovations that will enhance engagement and provide a delightful consumer experience.

Ujjwal Mathur, Country Head of TCS India, says that TCS is pleased to work with SonyLIV on their growth and transformation journey. TCS, through this partnership? The company’s expertise in the media and OTT industry, as well as its world-class technology capabilities, will enable SonyLIV to innovate at speed and scale. “

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