Samsung Launches 2025 AI Home Vision in Southeast Asia with Bespoke Appliances
At the Bangkok Tech Seminar, Samsung showcased its AI-powered home appliances, promising smarter, safer, and more connected living.
Samsung Unveils Future of AI Home for Southeast Asia
Samsung has officially kickstarted its 2025 AI Home revolution in Southeast Asia, unveiling next-generation Bespoke AI appliances during the Southeast Asia Tech Seminar held in Bangkok, Thailand.
- The event brought together around 50 key media members and industry experts from Thailand, Malaysia, Vietnam, Singapore, Indonesia, and the Philippines.
- Samsung highlighted how AI and SmartThings connectivity will redefine modern homes, making them easier to manage, more energy-efficient, and safer.
Smart Living with Bespoke AI Appliances
Attendees got hands-on experience with Samsung’s AI Home vision, designed to simplify daily tasks while enhancing comfort and security:
- Bespoke AI Family Hub, an advanced side-by-side refrigerator with a built-in touchscreen.
- AI-Powered Washer-Dryer Combo, capable of smart, custom laundry cycles.
- The Fully Automatic AI Bubble Washing Machine, using AI to optimize water and detergent usage.
- The Bespoke AI Jet 400W Vacuum Cleaner and AI Steam Robot Vacuum, offering effortless cleaning with AI precision.
In addition to these products, Samsung also showcased its fast-growing air conditioner lineup, featuring the innovative Wind-Free technology, popular across the region.
AI Features That Redefine Home Convenience
The event highlighted several AI-driven features aimed at making home management smarter and more intuitive:
- Bixby Auto Open Door, allowing users to open refrigerator doors via voice command.
- AI Custom Wash, adjusting wash settings based on laundry type and weight.
- AI Energy Saving Mode, optimizing energy use to reduce electricity bills.
- The SmartThings Map View, enabling users to control both home appliances and IoT devices like lights and switches from a single interface.
Positive Reception and Growing AI Ecosystem
Attendees praised Samsung’s AI home ecosystem, with particular appreciation for the seamless integration of appliances through SmartThings and the user-friendly AI features.
As Samsung continues its AI Home expansion, Southeast Asia stands at the forefront of adopting these intelligent appliances, paving the way for a smarter, connected, and energy-efficient future.
