Graff Diamonds Hallucination: A $55 Million Marvel
A Grand Debut at Baselworld
Graff Diamonds made a stunning first appearance at Baselworld with an elaborate 503-square-meter booth, designed to resemble a Graff Boutique.
- The space featured walnut paneling and bronze showcases, creating an atmosphere of refined luxury.
- However, the real showstopper was inside—the Graff Diamonds Hallucination, the most expensive watch ever made.
A Timepiece Unlike Any Other
Valued at $55 million, the Graff Diamonds Hallucination is not just a watch—it is an exquisite masterpiece of rare diamonds.
- The bracelet features 110 carats of exceptionally rare, vividly colored diamonds, set in platinum.
- Some of the diamond colors include Fancy Vivid Yellow, Fancy Intense Pink, Fancy Intense Blue, Fancy Green, and Fancy Orange.
- The variety of cuts—heart, pear, marquise, emerald, radiant, and round—adds to its artistic complexity.
A Hidden Dial with Quartz Precision
Amidst the dazzling array of diamonds, the tiny quartz dial sits framed by pink diamonds.
- It ensures ultra-accurate timekeeping without the need for winding or power reserve.
- This makes it an ideal piece for those who prioritize elegance over mechanical complexity.
Laurence Graff’s Vision
The idea for the Hallucination came from Laurence Graff, the Chairman of Graff Diamonds.
- Graff started as a young jeweler’s apprentice in London and quickly built an empire.
- By the age of 30, he had one of the largest jewelry manufacturing businesses in Britain.
- His passion for rare diamonds and craftsmanship led him to create the ultimate luxury watch.
A Masterpiece of Diamond Craftsmanship
The Hallucination took thousands of hours to design and craft.
- Expert gemologists, designers, and master craftsmen carefully arranged each diamond to create a seamless, vibrant display.
- The invisible platinum setting enhances the brilliance, making it more than just a watch—it’s a wearable treasure.
Why Was the Hallucination Created?
Laurence Graff unveiled this masterpiece to showcase Graff’s dominance in the diamond industry.
- As the controlling shareholder of SAFDICO, one of South Africa’s major diamond producers, Graff has access to some of the rarest diamonds in the world.
- The Hallucination embodies Graff’s commitment to excellence, innovation, and artistry.
The Ultimate Statement of Luxury
The Graff Diamonds Hallucination is more than a watch—it is a celebration of beauty, craftsmanship, and wealth.
- The use of a quartz movement may seem unexpected, but it ensures that nothing distracts from the brilliance of the 110-carat diamond spectacle.
- Whether a symbol of prestige or a collector’s dream, it remains one of the most extraordinary timepieces ever created.
