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Thursday, February 2, 2023

Why Does Randi Zuckerberg Make Cringe Music Videos About Cryptocurrency?

Have you ever watched something so bad online that you felt secondhand embarrassment? If you haven’t experienced that sinking feeling, you will after watching these videos from Randi Zuckerberg.

Randi Zuckerberg – the sister of Facebook (now Meta) founder and CEO Mark Zuckerberg – has been releasing cringe-inducing music videos about cryptocurrency over the past month.

Zuckerberg’s latest video is a parody of the ’80s hair metal classic “We’re Not Gonna Take It” by Twister Sister. However, in her version, the song is called “We’re All Gonna Make It,” a play on the acronym WAGMI.

In Web3 communities, the acronym is a popular slogan used to encourage confidence and convince one another that they will succeed. (That’s some real MLM vibe, huh?) Anyway, Zuckerberg’s song is full of Web3 jargon that’s often used to convince people to invest in Web3 communities. Here are some lyrics:

It’s just the start so gm

The video looks, sounds, and feels like something you would see at a LuLaRoe convention to get people excited about asking their friends about a new business opportunity.

You’re probably thinking what I’m thinking after listening to that. Are there more? Well, you’re in luck! Zuckerberg shared another parody of Adele’s hit single, “Hello” a few weeks ago. You can watch it here:

If you tapped out after the first few seconds, here’s some of the lyrics from the first verse:

Hello, it’s me

Would you like to learn exchanging cryptocurrency?

We blamed Heather Morgan, one of the two people allegedly involved in the $3.6 billion Bitfinex heist, for her rapping alter ego, Razzlekhan, just a few weeks ago. After viewing Zuckerberg’s music style, I think we should all apologize to Razzlekhan.

However, the real question here is not about the silly videos or the music. In the big picture of things, they’re harmless. Just let people enjoy things. Why is Randi Zuckerberg – again, the daughter of billionaire Mark Zuckerberg – pumping crypto so hard? In her own right, Zuckerberg is a former Facebook executive, author of multiple books, and owns a social media firm called Zuckerberg Media. So, what the hell are you doing Randi Zuckerberg?

She lists a number of different “Web3 projects” on her Twitter bio, all of which basically amount to hawking NFT collections. The one exception seems to be the cryptocurrency exchange Okcoin. Zuckerberg joined the company’s brand advisory board in December 2021 with a mission to “bring more women into crypto.”

So, unsurprisingly there’s a financial incentive here to promote crypto. But it’s still interesting to see such strong support for a system that completely basks in its commitment to anonymity from Zuckerberg.

While serving as Facebook’s marketing director, Zuckerberg said in 2011 that anonymity on the Internet has to go away. “People hide behind anonymity and feel that they can say whatever they want behind closed doors.”

Her view of internet anonymity has evolved, but it’s unfortunate they did so to support an industry where anonymity is key and rife with grifts and scams.

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