World’s largest crypto exchange Binance is partnering with renowned Tiktoker Khaby Lame to promote Web3.0 services globally. Khaby is the most famous Tiktoker of all time. Over 143 million TikTok followers follow the Senegalese lad, versus 78 million followers on Instagram. Aside from Hollywood stars and sports stars, he has collaborated with some of the biggest names in the industry. He also endorses some of the most popular brands on earth.
The company announced that the collaboration with the new brand ambassador will help drive crypto education, launch exclusive NFTs, debunk myths around crypto and grow the industry.
Meet our new brand ambassador @KhabyLame, the most followed creator on TikTok 🤲🏾
Through this partnership we will:
🔸Drive crypto education
🔸Launch exclusive Khaby Lame NFT collections
🔸Debunk crypto & Web3 myths
🔸Grow the industry & #Binance ecosystem
Welcome aboard Khaby! pic.twitter.com/pZi36Lcwl7
— Binance (@binance) June 30, 2022
A very elated Binance’s boss Changpeng Zhao also shared the news of the partnership with the TikTok star on Twitter.
» Binance signs TikToker Khaby Lame as new face of Web3 | Fortune https://t.co/6w0uph6Opb
— CZ 🔶 Binance (@cz_binance) July 1, 2022
For quite some time now, things haven’t been quite well for the entire crypto ecosystem. Recent lunatic crashes have devastated new investors and wrecked many lives. The crypto market is still reeling from the impact of the crash. The market remains volatile even as the conventional stock market has been bearish, indicating the great bear’s return. With political instability across the world, an ongoing war in Ukraine, crumbling stocks, depleting natural resources, growing poverty and unemployment, people were looking up to the promises of crypto. It failed to deliver though.
Nevertheless, there is still hope so long as the entire community does not become a capitalist cult betting on the lives of unsuspecting people who know s#!t about the many ponzi scams and schemes that go about in the ecosystem. The focus should be on the technology and how it could revive and replenish a commoner’s lives and not devastate them or the ecosystem.
A lot needs to be done. Hopefully Binance paves the way with Khaby.