Tata Motors has made its presence known in the electric vehicles space with the unveiling of its new electric SUV, Avinya, it is part of the company’s vision of a pure electric future.
The SUV is based on the company’s new Pure EV GEN 3 architecture, which features new age technology, software, and artificial intelligence that the company says deliver “well-being” and “tranquility” while on the go.
Hinting that this product will be for the mass market with an affordable price tag, Tata said, this concept is targeted towards the fast growing high volume segment and it’s set to go on sale in 2025.
Deriving its name from Sanskrit, Tata said, Avinya stands for innovation, enabling customers to enjoy maximum room and luxury. The car will be powered by a high capacity battery pack that could offer a humongous range of 500 km in under 30 minutes of charging.
Avinya looks like a combination of a hatchback, MPV, and SUV, according to Tata. The bonnet is small thanks to the new architecture. Overall, the car has smooth panels with no sharp bits. At the front, it gets a broad LED strip which also doubles up as Tata’s logo. The rear too has a similar LED strip mounted high up on what looks like a rear spoiler.
The new ‘Butterfly’ doors open from the center to provide easy ingress and egress on the sides. The front driver seat now rotates, again, to provide maximum comfort while boarding.
According to Tata, the Avinya is made from recyclable materials in line with the company’s commitment to sustainability. The interior is fully finished in beige for an airy feel, and the seats look conventional though.
The only steering-mounted display is paired with a large speaker that runs through the dashboard for a great conversation and music experience. Tata says this combination will take the connected experience to the next level. There’s also a unique aroma diffuser that is claimed to offer passengers a soothing experience.
Tata claims that the GEN 3 platform offers high structural safety and has the next level of water proofing and dust protection making it ready for all forms of terrains.
The brand has revealed not much about the powertrain but going by the proven Ziptron, this should be no less capable. The GEN 3 platform will also sprawl more Tata cars in the future.