Category: Awareness
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Avoid Digital Marketing Disasters In 2023: 8 Tips For Unbeatable Success
Many business owners don’t have the hours in the day to keep up with the latest trends and forecasts for the rest of 2023 and onwards. Fail to move with the times and you risk losing market share to your closest competitor. Digital marketing can feel like it’s evolving at breakneck speed. Many business owners…
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Why You Must Monitor Your Online Reputation Before it Hurts You
One Tweet or bad review can ruin your reputation. Tracking online mentions is crucial to staying ahead of PR crises and maximizing your potential across the web. Reputation management is a crucial component of business operations, as it sets the tone for brand identification and consumer perception. For a business looking for growth, paying attention…
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4 Books for Entrepreneurs Looking to Break the Mold
Four new books for entrepreneurs taking the road less traveled and loving every minute of it. Most new businesses fail within a decade. The actual rate depends on your data source — there are lots of small businesses, which means there are lots of small business data sets — and your time horizon. Many more businesses…
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The Key to Securing Your Small Business in Today’s Cyber Landscape
This critical aspect of cybersecurity will help minimize potential entry points for cyber threats. In today’s digital age, small businesses face an ever-evolving threat from cybercriminals. And while many entrepreneurs believe their company is too small to be targeted, the reality is that no business is immune to attack. That’s why it’s crucial for small…
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Don’t Be a Victim: 8 Tips for Keeping Aging Parents Safe Online
As people age, they often experience a decline in some of their physical abilities. This can include vision and hearing, making using the internet more difficult. In addition, older adults may not be as familiar with technology as younger generations, putting them at a greater risk for online scams and fraud. Technology has become a crucial and positive…
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7 Things to Add to Your Routine to Combat the Winter Blues
Winter can be a great time filled with crisp air, different outdoor sports, and comfy clothes. It can also be a season where you might feel cooped up and uninspired. Too many days like that can lead to a case of the winter blues. You may not feel like doing anything. Don’t sink into the…
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How to Master Your Morning Routine
A successful day begins with intention, and flexibility makes it doable. As a kid, I was always instructed to make a pit stop at the breakfast table before running out the door for school or playing with friends. The old saying, “Breakfast is the most important meal of the day!” was uttered daily. After quickly stuffing a…
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5 Must-Have Documents to Carry While Driving to Avoid Traffic Challans
There are a host of things one must keep in mind when stepping into their car and heading out for the day. Besides abiding by traffic rules and practising safe driving, a car owner-driver must also have certain mandatory documents at the ready. Failure to possess and produce these documents when the authorities demand them…
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5 Ways to Build Killer Relationships With Customers
The best type of customer is a repeat customer. As a serial entrepreneur, I know firsthand how important it is to connect with customers. Building relationships is key to learning your customers’ needs. And, you may gain more returning customers, referrals and net income in the process. As a small business owner, you have an advantage when…
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Bank Failures: How to Keep Your Money Safe
SVB’s collapse didn’t just affect American depositors, but also many Indian start-ups. Hundreds of Indian startups with millions of dollars in their accounts found themselves stuck. On March 11, 2023, the US President Joe Biden was seen reassuring Americans that their money in banks is safe and the American banking system is strong. This was…