How to promote your Instagram: Ways that actually work


Instagram has become a powerful tool for businesses, influencers, and individuals to promote themselves and connect with a wider audience. Whether you’re looking to promote your brand, product, or personal profile, there are a number of effective strategies you can use to increase your Instagram following and engagement. In this article, we’ll explore some of the best ways to promote your Instagram account and reach a larger audience.

  1. Use Hashtags

Hashtags are a great way to make your posts discoverable to people who are searching for specific topics on Instagram. By including relevant hashtags in your posts, you can increase your visibility and attract new followers. Instagram allows up to 30 hashtags per post, so use as many relevant hashtags as you can without appearing spammy.

  1. Collaborate with Other Accounts

Collaborating with other Instagram accounts in your niche can help you reach a wider audience and gain new followers. Consider partnering with influencers, businesses, or other individuals who have a similar target audience as yours. You can do a shoutout for shoutout, collaborate on a campaign, or even run a joint Instagram Live session.

  1. Post Regularly

Posting regularly is key to keeping your followers engaged and attracting new followers. Determine the best times to post based on your audience’s habits and post consistently. You can use Instagram Insights to track engagement and see which posts perform the best.

  1. Create Engaging Content

Your content should be visually appealing, engaging, and relevant to your target audience. Consider using high-quality images, videos, or graphics to make your posts stand out. You can also use Instagram’s features, such as polls, questions, and quizzes to encourage engagement.

  1. Use Instagram Stories

Instagram Stories are a great way to promote your content and connect with your audience. You can use Stories to showcase behind-the-scenes footage, run polls, or promote your latest posts. You can also use Instagram Stories to highlight new products, share news, or give a sneak peek into your creative process.

  1. Use Instagram Reels

Instagram Reels are short, engaging videos that are perfect for showcasing your brand or product. You can use Reels to share tutorials, behind-the-scenes footage, or fun and creative content. Reels have the potential to go viral and reach a large audience, so they’re a great way to promote your Instagram account.

  1. Engage with Your Audience

Engaging with your audience is crucial to building a loyal following and attracting new followers. Respond to comments and direct messages, and take the time to like and comment on other users’ posts. This shows your followers that you value their engagement and helps you build a strong relationship with your audience.

  1. Run Instagram Ads

If you have a budget to promote your Instagram account, consider running Instagram ads. Instagram ads allow you to reach a larger audience and target your ideal customer based on demographics, interests, and behavior. You can run photo, video, or carousel ads, and track the performance of your ads using Instagram Insights.

In conclusion, promoting your Instagram account requires a combination of strategies, including using hashtags, collaborating with other accounts, posting regularly, creating engaging content, using Instagram Stories and Reels, engaging with your audience, and running Instagram ads. By implementing these strategies, you can reach a wider audience, increase your followers, and build a strong brand presence on Instagram.