Now Facebook has made its mission of making shopping easier while users scroll past photos in their profile.
Making Shopping Easy
Already Instagram Shops and Facebook Marketplace are displayed prominently on the apps’ bottom navigation tabs. However, now the game is changing as now you can shop on WhatsApp too, along with other updates.
Zuckerberg said in a Facebook post, “More than 1 billion people use the Marketplace every month, so we’re making it easy for merchants to bring their Shops into the Marketplace to reach even more people,”.
Three Big Updates From Facebook
Today’s CEO Mark Zuckerberg announced a Live Audio Room about the three e-commerce updates that are gracing Facebook products.
It includes features like Shops on WhatsApp and Marketplace, Shops Ads, and Instagram Visual Search.
How Does Shop Work?
In simple words, when customers view a shop on WhatsApp, they’ll have the option of chatting with a business before buying something.
Globally, WhatsApp has more than 2 billion users.
Facebook has been actively promoting e-commerce on platforms like Instagram, so it makes sense that it would expand to WhatsApp as well. Shops’ inventories in Marketplace is available now for Shops in the U.S., with on-site checkout, and Shops will soon be available in WhatsApp.
Shop Ads Feature
This feature aims to provide a more individualized shopping experience based on people’s shopping habits.
Zuckerberg spoke, “We’re launching the ability for a business to send shoppers to where you’re going to be most likely to make a purchase based on your shopping behavior.”
AR Dynamic Ads are now available in the United States. Companies such as Huda Beauty and Laura Mercier use these ads to let customes test lipstick shades with AR before making a purchase.
Visual Search Feature
At the start of this year, Pinterest collaborated with ModiFace to launch an AR eyeshadow try-on.
An AI-based Visual Search feature will roll out for testing in the coming month on Instagram.
The new terminology was explained by Zuckerberg, saying, “A lot of shopping discovery begins with visual discovery, right, so you see something that you think is awesome. And then, you know, maybe you want to see other products that are like that, or you want to figure out how to get that product,”.
Further adding, “And this is the type of problem that AI can really help out with.”
With this AI, people will upload their photos — even ones they haven’t posted on Instagram — to find similar items.