The New Digital India: These 5 Apps Are Helping Indians To Adopt A Digital Lifestyle

India is a nation of opportunities whose heart lies in the rural market. With the disruption of internet, smartphones & digital initiative of PM over the years has open various avenues for the businesses to grow from the various walk of the sector.

With the second wave of pandemic, we have realised the importance of being a digitalized nation as to reach the smallest of the consumer is equally important. Not only this, digitalization has also given opportunity to people to fulfil their dreams of being an entrepreneur. This holds true for the Tier 2 & Tier 3 people.

Start-ups that are making profound impact towards business & cultural growth are thriving in this volatile world. With this, we talk about the various start-ups that are poised to disrupt the Indian economy with its unique proposition for urban & rural market and are creating a next wave of digitalization.

Branch Financial App: Founded in 2015, Branch is a one of the world’s leading personal finance apps which uses Machine Learning to customize and provide loans up to 50k INR to the mobile generation. Branch is the only platform that provides credit to borrowers without collateral or credit score of a user and deposits money directly into their account within 2 hours. It fills the market gap where potential borrowers (usually under 30) without enough credit history cannot get a loan from any traditional bank or new-age apps.

With over 20 million downloads, 4 million customers and 20 million loans processed, Branch International has disbursed over $500 million across the countries it operates in including India. In addition to lending and free Credit reports, Branch intends to roll-out high-yield savings accounts, wallets and investment products to customers this year.

Dukaan: Dukaan, a Bangalore based DIY platform enables merchants to build their own ecommerce stores using a smartphone, requiring no programming skills using a smartphone. It empowers over 2 million small and medium sized businesses across India to start, grow, market and manage their businesses over the internet in multiple businesses like grocery shops, restaurants, fruits and vegetable stores, electronics shops, fashion and apparels, jewellery, furniture stores etc.

Today, Dukaan has over 2M stores created online, over 7M products have been added across 40 different categories of businesses. Over 2000 cities are covered by the app and Dukaan has received more than 700,000 orders. In short, the app is helping create a large impact across the country and making ‘Digital India’ truly come to life.

Rizzle: A Hyderabad based Rizzle is trying to Empower every user to be able to create videos by providing them with easy, creator-friendly tools that require little to no prior editing knowledge. For example, our newly launched Rimix feature allows anyone to create high-quality personalized short videos that are unique to them in a matter of seconds.

Indians love drama. And at Rizzle, we have a roster of Bollywood-style UGC short series that are tailored to the dramabuds of Indians.An entire repository of licensed Sony Music and Aditya Music tracks to provide that desi tadka to videos. Video responses to tackle comment trolls and ensure it is a safe and positive social platform.

RikaRica: Hyderabad-based startup Rikarica is an app & web-based EV charging aggregator platform. The startup, which was founded in 2019, aspires to cater to pan-India EV users who encounter problems related to the charging of their vehicles. Amongst the services offered by the company is providing to the users real-time information pertaining to EV charging stations within their vicinity.

The IoT-powered company further helps the charging station OEM’s in taking decisions that optimize their business resources for better revenue and longer maintenance-free operations. Besides, EV fleet owners get to mobilise their fleet without losing out on business hours.

Teliolabs: Teliolabs is a software company that provides telecom and IoT services. They are offering machine learning, IoT, and big data analytics in Telecom and Enterprise Application domains. Teliolabs has its expertise in Design, implementation, support & managed services on Telecom OSS/BSS solutions.