As Mother’s Day approaches, MediBuddy, a leading digital healthcare platform, has launched a heartwarming campaign titled #MaaKiSehat, celebrating the eternal caregivers in our lives. With a poignant message urging viewers to prioritize their mothers’ well-being, the campaign underscores the importance of actively participating in their health journey.
Recognizing the Selfless Care of Mothers
Mothers serve as the cornerstone of our families, selflessly nurturing and caring for their loved ones from the moment of birth. However, amidst their unwavering dedication to their families, mothers often neglect their own healthcare needs. The #MaaKiSehat campaign sheds light on this overlooked reality, acknowledging the invaluable role mothers play in maintaining the health and well-being of their families.
Empowering Mothers Through Healthcare Advocacy
While traditional gifts like flowers and chocolates are cherished tokens of appreciation, this Mother’s Day, MediBuddy encourages a more meaningful gesture – the gift of health. By providing convenient access to healthcare professionals through its platform, MediBuddy empowers mothers to prioritize their own well-being. By becoming their own healthcare advocates, mothers can ensure they receive the same level of care they so generously provide to their families.
Saibal Biswas on the Importance of Prioritizing Mothers’ Health
Saibal Biswas, SVP, and Head of Marketing, Partnerships & PR at MediBuddy, emphasized the significance of honoring mothers and ensuring their access to healthcare support. He noted that while mothers often put themselves last, it’s essential to change that narrative and prioritize their health. By offering assistance in navigating the complexities of healthcare, MediBuddy aims to empower mothers to lead healthier and happier lives while continuing to shower their families with love and care.
Empowering Mothers: A Collective Effort
Conceptualized and produced by MediBuddy’s in-house creative team, the #MaaKiSehat campaign aims to inspire viewers to actively participate in their mothers’ well-being. The campaign video, titled #MaaKiSehat, is one minute in duration and will be amplified across all social media platforms, spreading its message of appreciation and empowerment.
As Mother’s Day approaches, let us join hands in honoring the selfless caregivers in our lives and ensuring they receive the care and support they deserve. After all, a healthy mom is a happy mom, and by prioritizing their well-being, we can express our gratitude for their unconditional love and sacrifices.
