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Saturday, December 10, 2022

More Than 700,000 Tata Employees Start Using Tata’s New Super App

Over a month after Ahmedabad-based conglomerate, Adani Group’s Adani Digital Labs announced developing an app for 400 million of its large consumer base in India, Indian multinational conglomerate Tata Group has announced to launch its app early next year.

Tata Digital states to have completed developing its super app called ‘SuperApp by Tata Digital’ and plans to have it’s over 700,000 employees review its effectiveness before its official launch.

In a report by the ET, officials close to the matter have informed that a closed user base has already started beta testing the app. The same would be made accessible to all of Tata Group’s employees in a phased manner over the next few years months.

Why Did the SuperApp’s Launch Take Time?

Tata Group officials have told a newspaper daily that even though its SuperApp has been developed, it has taken some time to decide when it will launch, considering the unlikely occurrence of any new eCommerce guidelines.

As long as there were any clouds looming over the revision of consumer protection rules, the Indian conglomerate decided not to launch its SuperApp.

All You Need to Know About Tata Group’s SuperApp

All the different companies within the Tata Group will be available on the super app, and the company’s wide customer base will be able to access them all on the same platform.

A super app allows a user to access several services from one app. Paytm is an example of a super app.

As per the aforementioned officials, some of the companies that have already signed up for the SuperApp are Indian Hotels, Croma, BigBasket, and 1MG.

Tata Cliq is not onboarded on the app, as its business model may need to be altered to be compatible with the SuperApp.

According to a Tata Digital spokesperson, work on the app launch is in progress. “We are focused on ensuring its efficacy and efficiency”, they added.

Super apps will have different business verticals such as grocery, pharmaceuticals, education, finance, and beauty, each headed by a sector specialist.

According to Arvind Singhal, chairman of retail consultancy firm Technopak Advisors, Tatas should ensure product categories within the app complement one another.

Furthermore, eCommerce payments made on the super app translate into loyalty points (one rupee per point), which can be redeemed for other purchases made with any Tata brand. The officials stated most of the points made on small-ticket purchases are expected to be used on grocery spends.

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