The key executives of the US tech giant Alphabet Inc announced during their earnings conference call on Apr 26, 2022, that Youtube is testing advertisements on its short-form video-sharing platform YouTube Shorts.
The company has been working towards testing app installations and video action campaigns. Youtube’s ‘Shorts’ feature launched in India in September 2020.
What you need to know about Youtube Shorts’ ongoing testing.
Youtube Shorts Undergoing Tests
According to YouTube’s parent company Google’s chief business officer Philipp Schindler, the Shorts feature by YouTube is currently undergoing app installation tests and video action campaigns.
“While it’s still early days, we’re encouraged by initial advertiser feedback and results,” Schindler added.
The short-form video-sharing platform now has more than 30 billion daily viewers visiting the platform on average, witnessing a whopping four-fold growth.
“As we’ve always done with products, we focus on building a great user experience first, and we will work to build monetisation over time,” said Sundar Pichai, Alphabet CEO.
In Sept 2020, YouTube Shorts was first launched in India, later expanding to markets including the United States, Canada and the United Kingdom in 2021, and by July of the same year, the platform was rolled out globally.
YouTube’s Initiative of Monetising Shorts
The video platform is also testing different ways by which content creators can make money through its Shorts platform.
By May 2021, the company announced a $100 million Shorts fund that would help creators develop original content for Shorts between 2021 and 2022.
In January 2022, Susan Wojcicki, the CEO of YouTube, informed that more than 40% of the content creators who won money from the fund for creating original content were not even part of the YouTube Partner Program (YouTube’s monetisation programme).
“We’re taking a fresh look at what it means to monetise Shorts and reward creators for their short-term videos. We are very actively working on what monetisation could look like in the future,” said Schindler.