Today, Realme is more than a smartphone brand. Today, it sells vacuum cleaners, air purifiers, washing machines, and so on. Realme may now be working on an electric scooter. The company’s biggest rival, Xiaomi, already sells its electric scooters in China, and its parent company, Oppo, recently announced its Carlink smart car solution.
Several months after launching its first smartphone in India, Realme filed a trademark application with the Indian regulator under the “vehicles, apparatus for locomotion by land, air or water” category. The company entered India’s smartphone market in 2018, so it has been planning an EV for some time. A trademark does not necessarily mean the product will make it to the market, but given the growing demand for EVs, it would make sense if Realme wanted to enter that.
If Realme is planning a self-balancing electric scooter or even a self-balancing electric board under the TechLife brand, it is not clear which one will actually arrive, if it does at all.
LML is also planning to make a comeback with electric vehicles. Xiaomi already has a decent portfolio of electric scooters (kick scooters) in China, but it does not sell them outside of China. Oppo, Realme’s parent company, also announced plans to enter the automotive industry, even if it comes in a connectivity app. Ola Electric recently launched its much-anticipated electric scooter in India, while Ather and TVS also sell EVs. Clearly, there is a surge in demand for electric vehicles.
At this time, no information is available about the Realme electric scooter. Similarly, I’m not sure whether the electric scooter will arrive in India before it debuts in China if it is in the pipeline. Xiaomi does not yet offer its electric scooter in India, so it would be a good chance for Realme to make its debut in the EV category with an India launch.
In India, Realme celebrated its third anniversary with the launch of the GT series earlier this year. The company called its flagship the GT to show that its phones are as fast as Ford GT Supercars.
Realme is already interested in the automotive industry, so entering the EV category shouldn’t be a problem. Only time will tell whether this trademark becomes a reality.