As the festive season continues, people are seeking creative ideas for preparing their homes. IKEA India, with its new campaign- Ghar Aajao, brings forth their new, made-in-India festive collection AROMATISK, encouraging the many people of India to visit their stores to indulge in festive shopping.
As an extension to the campaign, IKEA has released two TVCs, featuring its wide range of products that are bound to make homes ready for your loved ones. The campaign will be live across television, OOH, and digital channels. The brand is all set with the preparations in advance for the many people to enjoy shopping and make IKEA an integral part of their celebrations at home.
Commenting on the launch of the new campaign, Anna Ohlin, Country Marketing Manager, IKEA India said, “The festive season is a very special time in India. There’s joy and cheer in the air and our homes are all decked up because we are expecting a lot of guests. This year the festive season is even more special for IKEA because we are inviting the many people of India to visit our home and celebrate with us. We have recently launched our new festive collection, AROMATISK, which brings us closer to becoming a part of the festive celebrations at home.”
In the first commercial, IKEA breaks the existing gender stereotype about women taking lead during festive shopping, especially décor and serving items, and sends across a message of equality in society. It showcases two young men visiting IKEA’s Home (the store) for festive shopping and features IKEA’s AROMATISK lantern and GLADELIG plate, especially curated for the festive season.
The second commercial showcases a couple adding their touch to a room set at the IKEA store, showing EKTORP 3-seater sofa and an AROMATISK cushion finding that perfect festive feel for their living room.