Ri-O launched four funny spots promoting the absurdly intense flavors of their snacks. The campaign, created by CJ Worx Bangkok, focuses on unreasonable situations because unreasonable is of course “tasty.”
The fun spots feature amongst other things, the beauty of childbirth…from a human to a kitten, and a horn that mutes the person pressing it. Unreasonable enough?
Well of course.
The cheesy snack food appears as a tasty giant lifelike character, just waiting to get devoured. However, before he bursts into messy goodness his cheese sticks to the hands of those around him. Those who eat Ri-O aren’t afraid to get their hands dirty.
It’s the deadpan acting in the face of such unreasonable situations that puts the ads over the top. At the end of the day, snacks are fun and so is this campaign