As YouTube aims to court more influencers, a fund of $100 million has been announced on Tuesday by Alphabet Inc’s YouTube to be paid to the content creators who make hit videos on its new short-form video feature Shorts.
YouTube said that the fund will be launched in a few months and the creators shall be paid in 2021 & 2022.
Big Earning Potential For Content Creators
There are many young creators who are building huge fan followings by filming short comedy skits and dance routines. This investment comes to attract these creators due to the big earning potential that lies behind it.
The trend of short-form video clips was started by TikTok, which in turn was copied by other apps such as Facebook-owned Instagram’s Reels, Snapchat Spotlight and YouTube Shorts.
The videos which shall garner the most engagement from viewers will be paid by YouTube from the same fund.
The Short Video Market
Test ads on Shorts shall be added to the streaming video site.
As a way to court more users, platforms are using creator funds due to crowding in the short video market.
A creator fund which was launched in July by TikTok was later increased to $1 billion by TikTok in America over a period of three years.
Snap awards $1 million per day to users who post top content on Spotlight.